BettingBusinessInteractive • AUGUST 2012
o ... Live Casino Taking the concept further
VIEWPOINT
Betting Business interactive editor Andrew McCarron postulates on how the Live casino product can develop for European customers.
T
he continuing development of Live Casino within the online gambling sector is refreshing to watch as
firms get to grips with a new way of presenting table games as communications technology continues to im- prove. Of course the Live Concept has its roots in the Asian market, where a cultural mistrust of anything over the in- ternet means that it has to be seen to be believed as fair. Some casinos even have news channels showing in the background to prove that the Live Feed is indeed live. European customers don’t have such extensive trust
issues, but there are still major advantages to offering them the Live Casino option. One of the best things is how the chat facility tends to be used, providing voices not just to the players but also the operator. A human face representing a corporate identity can go great lengths in establishing customer loyalty. It is not surpris- ing that on most leading sites operating Live Casino that the wide number of dealers all have their own biogra- phies. I wonder how far the industry is off developing an element of celebrity through the live dealer products. A special tip of the hat should go to Evolution Gaming
for its attempts to stretch the Live concept beyond the casino environs. The Mermaid’s Fortune Live Slot is cur- rently exclusively with Paddy Power, but visitors to ICE in January were provided with a preview of an early version of the game. To be able to add a live element into a slot’s community bonus game deserves the plaudits. It also of- fers up the spectacle of one of Evolution’s staff members depicted as a mermaid spinning a wheel. What this development does trigger is a question over
what is possible and what next? A Live Bookmaker to take bets off customers? A Live Banker to deal with transactions? Seriously though, there may be many dif- ferent ways to use Live Dealers within the casino opera- tion that we as an industry have just not thought of yet. At the moment, we’re looking to perfectly emulate the casi- no experience online - and we are getting pretty close - so the next step is to use the technology available to us and take it to the next level.
Of course, the next big challenge is making the Live
Casino concept work on a small mobile screen. The great visuals afforded by a live dealer in a casino-style environ- ment with a roulette wheel or blackjack table almost de-
B2B 17
mand screenspace, which is why they work so well on a PC or even better on tablets. Whether the onscreen furni- ture can be pared down enough for a mobile device with- out any real detriment to the Live Casino experience is a tricky call to make.
Players will love the unique layered bonus rounds and rich 3D animation in this exciting new slot game!
Your quest begins at:
www.amayaonline.com Exclusively from:
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40