BettingBusinessInteractive • AUGUST 2012
B2B 29
the new destination for gaming BATUMI, Georgia
www.cicbatumi.com PLATFORM
PlayNow extends Openbet services
O
penBethas extendedits underlying technology to enable British Colum-
bia Lottery Corporation(BCLC) to sig- nificantly enhance its online sports offer- ing on
PlayNow.com. PlayNow Sports has added more sports, leagues and tournaments and is the first regulated Canadian juris- diction to offer new betting options such as live betting. OpenBet's David Love-
DAVID LOVEDAY
day said: “After helping BCLC become the first juris- diction in North America to offer legal online casino
games in 2010, we are excited to be in- volved in the next phase of their offering. BCLC wanted a software provider that al- lowed them the flexibility to upgrade their offering as regulation developed and we have provided them with the support and expertise needed to do just that.”
Bet Butler moves into Asia
C
oncierge betting service Bet Butler has announced that it has chosen In-
playMatrix, the specialist provider of sportsbook platforms, for its first foray into the booming Asian market. Bet Butler spokesman, Chris Bell, said:
“There’s an insatiable hunger for sports bet- ting in Asia, which made it an obvious target for Bet Butler. Our customers in the UK can access the best odds from over 60 book- makers round the world, and the 20,000 in- play games offered by InplayMatrix only makes our Asian offering even stronger.” The partnership with InplayMatrix comes hot on the heels of the deal with Worldlink Sports, which will provide users with the best odds across desktop and mobile devices.
FANTASY SPORTS Picklive picked up
L
ondon based fantasy sports gaming provider Picklive Limited, has been
sold to private investors, led by David Galan, the CEO of pool betting provider Sports Millions(the B2B arm of Soccer Millionaire).
Picklive is an innovative real-time fanta- sy sports game which turns the ‘season long’ fantasy football model on its head by mixing fantasy football with in-play betting and social networking. Originally backed by a number of leading tech investors in- cluding Passion Capital, Picklive invent- ed ‘live’ fantasy football as a form of second
screen entertainment.
The new owners have ambitious plans for the business which include expanding the offering from purely a fantasy football game to also include a range of other sports such as cricket, baseball, American Foot
SOCIAL M
ACQUISITION
Sheraton Batumi Hotel September 4th - 6th 2012
B2B Back Office Listings betting platform
Mania at Muckleshoot
uckleshoot Indian Tribe of Wash- ington Stateis to enter into an equity
ROHIN MALHOTRA
partnership withBookie Mania, a non- gambling social betting game that is sched- uled to launch globally on Facebookthis autumn, followed by a roll out on other plat- forms and in multiple languages. “Bookie Mania is thrilled to have entered into an agreement with Muckleshoot Indian Tribe for a share in our busi- ness,” said Bookie Mania founder Rohin Malhotra. “It provides our business with more than just investment but also a deep relation- ship with this resource- ful Tribe, its operation and its people.”
INTEGRITY
Sportradar to spot German corruption
T
he German Football League(DFL) and the German Football Associa-
tion(DFB) have extended their deal with Sportradarfor the analysis and detection of possible betting-related manipulation of football matches for another three years. From the summer of 2009, Sportradar has been able to accurately monitor live betting changes in real time, through the use of the 'Fraud Detection System'. “The prevention of match-fixing is one of the basic require- ments for the protection of fair sport and, thus, credible competition. Therefore, it is very important to take preventative meas- ures and identify any suspicion at an early stage” said Holger Hieronymus, deputy chairman of the DFL.
SIGURDUR BALDURSSON: ‘COMBINATION OF PRODUCT OFFERINGS SHOULD BE ATTRACTIVE’
SciGames snaps up Parspro
M
ajor gambling industry supplier Scientific Games Corporationis now to make a giant leap into the online space after the global
firm announced that it had acquired the as- sets of
Parspro.comehf, the popular Ice- landic provider of full-service betting sys- tems and related products via the internet and mobile devices. Without explicitly mentioning the US, Sci- entific Games is positioning itself to be able to move quickly on the sphere of sportsbetting. “Given the rapidly liberalising regulatory land- scape, we believe sports wagering is a signifi- cant opportunity for regulated operators in Europe and other jurisdictions over the next few years,” said Bill Huntley, president, lottery systems for Scientific Games. “Parspro’s ex- perienced development team, who will be joining Scientific Games, and its comprehen- sive risk management tools and strong track record will be key advantages for Scientific Games’ existing customers as well as poten- tial new lottery and commercial customers.” “Teaming up with Scientific Games, a
HOLGER HIERONYMUS
global leader in the lottery and gaming in- dustry, is a win-win for our company and our customers,” said Sigurdur Baldursson, founder and chief executive of Parspro. “Scientific Games has integrated our sports betting interactive system with their venue- based lottery system, which supports nearly 4,000 retail points of sale in Norway for Norsk Tipping. This combination of product offerings should be attractive to lotteries and licensed private sports book operators around the world as they seek additional sources of revenue.”
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