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Health care / health sciences / sciences: Department of Health, CSIR, SASOL, National Health Laboratory Service (NHLS), Department of Agriculture, Forestry & Fisheries


Humanities / liberal arts /law students: Department of Higher Education & Training, Department of Social Development, Media24, SABC, Department of International Relations & Cooperation (DIRCO)


Professionals: South African Breweries (SAB), BHP Billiton, Google, SASOL, CSIR


MBAs: South African Breweries (SAB), McKinsey & Company, Coca-Cola South Africa, World Bank, Rand Merchant Bank.


These winning employers work


extremely hard at ensuring that they have a reputation as a great place to work because they need to stay ahead of their competitors when it comes to hiring the best talent in their industry.


“While there were no major upsets or changes in the rankings this year, we did see a total outsider – the Department of Social Development – being voted into second place by humanities students this year,” says Peter Johansson, Magnet Communications managing director. “We are seeing a trend where government departments and parastatals are rocketing from nowhere to the top positions in the student survey. However, it is interesting to note that while government departments are popular with students, it is certainly not the case with professionals and MBAs. Once you become an employee in the real world, you begin to value different employer qualities,” commented Johansson.


“The latest research shows that, in general, students are attracted to employers who have a good reputation, provide professional training, who have leaders who support development, and who offer competitive results. Compare this with professionals who want to work for organisations who have a good reputation, high ethical standards, financial strength, inspiring top management and market success. Whilst MBAs – most of whom are working professionals – are attracted to organisations who have a good reputation, market success, take corporate social responsibility seriously and give employees control over working hours,” says Johansson.


For additional information on the 2012 programme please visit: www.magnetcommunications.co.za


98 Management Today | June 2012


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