It ends with a section to note down key insights that clarify what individuals’ objectives are in order to create a strong personal brand. It also highlights improvement opportunities for the delegates.


Part two involves a merging of group discussion impressions. It leads to a desired, clear and structured articulation of individual personal brands. In part three of the workshop Rachelson touches on two different self-marketing styles; Power of Ideas and Power of Person. Delegates are encouraged to explore which style best suits them, but they are also exposed to the strengths and weaknesses of each of these styles so as to be effective when using either style.


Part four sees participants glean further insight into personal branding and marketing at the backdrop of Rachelson’s five personal marketing pillars:


• Pillar one is to ‘create an awesome impression’. The focus here is on identifying areas that delegates need to focus on to consistently present their desired brand. • Pillar two the vigorous protection of one’s reputation is discussed. • Pillar three shares with delegates practical steps that they can follow to build and nurture relationships.


• Pillar four suggests detailed activities and behaviours to support personal visibility, and, • Pillar five covers how to generate word of mouth advertising.


Contiuned on page 102


“Today organisations are dedicated to


building brands that


their customers connect with, but customers connect with people first before they do with products. The development of one’s


own personal branding and marketing


sometimes takes a


backseat in the spectrum of leadership activities, but an increased need for purposeful and effective design is emergent.”


June 2012 | Management Today 101


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