Magnet IDEAL™ Employer 2011 - Amanda Dormehl


M


agnet Communications is South Africa’s only independent research- based employer branding specialist


assisting the country’s top employers to attract and retain the best talent with research, strategic consulting and media


solutions.


The foundation of Magnet’s Employer Branding Model is research, which is why there is an investment in extensive resources to conduct the three surveys each year. Magnet is a sister company to Universum, the global leader in employer branding. Universum conducts 80 surveys in 30 countries around the world, which means that Magnet is able to compare and benchmark local results with those from the rest of the world. It also means that Magnet can draw on more than 20 years’ experience and strength of the global organisation.


The student and professionals’ surveys


are by far the biggest in the country eliciting responses from over 26 000 students, 11 000 professionals and 700 MBAs. They provide essential information for understanding and improving recruitment and retention.


The research additionally allows for the presentation of the Magnet IDEAL™ Employer rankings, which measures an organisation’s level of employer attractiveness in comparison with other competing employers.


In 2011 Magnet once again saw that


professionals voted employers as IDEAL™ where they were seen to exemplify the essence of their employer brand through their commitment to strategic attraction, recruitment and development of top talent while providing job security within their organisation.


96 Management Today | June 2012


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