Branding and Marketing YOU - how to stand out from the crowd
- Amanda Dormehl H
ave you ever paid close attention to the behaviour of those colleagues who regularly get invited to join an exciting
new project team, are considered experts in their field or get promoted more often than their peers? Ever wondered what their success- secrets are? A personalised branding and marketing strategy may be one of the answers.
Branding and marketing as concepts have been around just as long as the human race has. Today organisations are dedicated to building brands that their customers connect with, but customers connect with people first before they do with products. The development of one’s own personal branding and marketing sometimes takes a backseat in the spectrum of leadership activities, but an increased need for purposeful and effective design is emergent.
Enter Donna Rachelson, (pictured) a branding and marketing innovator who, through her Branding and Marketing YOU workshop, empowers people to craft and implement a tailor-made, personalised strategy.
This workshop’s premise is based on a
three-pronged approach; confidential input elicited from attending delegates’ peers before the workshop, group discussions at the workshop, and individual introspection both during and after the workshop.
The workshop commences with delegates introducing themselves to the rest of the group. It is interesting to observe how
the personal brand impressions are altered by end of the day. After introductions, delegates are eloquently guided through discovering what makes each of them distinctive and memorable so that they can resultantly ‘stand out from the crowd’ and achieve heightened career success.
Part one of this discovery process is a
personal branding audit. The activity includes self-rating on questions such as “does how I present myself on a daily basis represents who I am, what my values are, and how I want to be perceived?”
100 Management Today | June 2012
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