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NPD RESEARCH Retail Sales Trends


UK FEBRUARY 2012 (£ SALES - VALUE) 1. LEGO MINIFIGURES


2. MOSHI MONSTERS MOSHLING FIGURES 3. MOSHI MONSTERS BLIND BAG ASSORTMENT 4.


FRIENDS COLLECTION 2012 5. INNOTAB


6. MOSHI MONSTER GOLD 7. LEAPPAD EXPLORER 8. CITY GREAT VEHICLES 9. STAR WARS 2012 LPP


10. BEN 10 10CM FIGURES ALIEN ASSORTMENT


LEGO VIVID VIVID LEGO


VTECH VIVID


LEAPFROG LEGO LEGO


BANDAI 1.


UK FEBRUARY 2012 (UNIT SALES - VOLUME) LEGO MINIFIGURES


2. MATCH ATTAX 2012 TCG


3. MOSHI MONSTERS BLIND BAG ASSORTMENT 4. MOSHI MONSTERS MOSHLING FIGURES 5. MOSHI MONSTERS MASH UP TRADING CARDS 6. HOT WHEELS BASIC CAR ASSORTMENT 7. MOSHI MONSTERS MASH UP TCG 8. BARBIE STICKER COLLECTION 9. HALO WARS HERO MINI FIGURES 10. CLASSIC 4 PK


LEGO


TOPPS VIVID VIVID


ESDEVIUM MATTEL TOPPS TOPPS


MEGA BRANDS HASBRO


9


TOP SELLERS YTD FEB 2012 (£ SALES - VALUE) 1. LEGO MINIFIGURES


2. MOSHI MONSTERS MOSHLING FIGURES 3. INNOTAB


4. MOSHI MONSTERS BLIND BAG ASSORTMENT 5. MOSHI MONSTER GOLD 6.


LEAPSTER EXPLORER GAME ASSORTMENT


7. LEAPPAD EXPLORER 8.


FRIENDS COLLECTION 2012


9. KIDIZOOM TWIST DIGITAL 10.


FRIENDS CITY PARK CAFÉ


LEGO VIVID


VTECH VIVID VIVID


LEAPFROG LEAPFROG LEGO


VTECH LEGO


1.


TOP SELLERS YTD FEB 2012 (£ SALES - VOLUME) LEGO MINIFIGURES


LEGO 2. MATCH ATTAX 2012 TCG


3. MOSHI MONSTERS BLIND BAG ASSORTMENT 4. MOSHI MONSTERS MOSHLING FIGURES 5. HOT WHEELS BASIC CAR ASSORTMENT 6. MOSHI MONSTERS MASH UP TRADING CARDS 7. MOSHI MONSTERS MASH UP TCG 8. BARBIE STICKER COLLECTION 9. HALO WARS HERO MINI FIGURES 10. CARS 2 CHARACTER ASSORTMENT


NOTES: All participating NPD retail data suppliers provide weekly data via EPOS systems. NPD figures are not projected to represent non-participating retailers but provide 100 per cent of the sales from participating stores. EPoS sample includes the following retailers: Amazon.co.uk, Argos, Asda, Boots, Debenhams, ELC, Firebox, Freemans, Grattan, Halfords, Hamleys, HMV, John Lewis, Marks & Spencer, Mothercare, Next, Play.com, Sainsbury's, Shop Direct, Tesco, The Entertainer, Toys R Us, Toymaster, WHSmith, Wilkinsons.. NPD estimates that the EPOS now accounts for 78% of the total toy market.


TOPPS VIVID VIVID


MATTEL


ESDEVIUM TOPPS TOPPS


MEGA BRANDS MATTEL


NPD Eurotoys is the Number 1 information provider for Market Research to the Toy Industry in Europe


Contact: NPD Eurotoys UK, Rosemount House, Rosemount Avenue West Byfleet, Surrey, KT14 6LB. 01932 355 580


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