40 MATTEL
It’s going to be a packed stand from Mattel. To start, Barbie has a raft of new feature dolls and accessories including the Barbie Photo Fashion Doll and Barbie Ultimate Closet. Monster High launches its first DVD, along with new products including the Monster High Create A Monster Design Lab, plus there’s introductions from Disney/Pixar’s Brave, as well as Polly Pocket and Fijit Friends. Hot Wheels will be showcasing the
core product line including Team Hot Wheels basic car five-packs and the Team Hot Wheels Double Dare Snare. Matchbox unveils a new collectable statement, Big Boots, and there’s news from Mattel Games, too.
SPECIAL
“Toymaster is a great meeting place where you can do business and socialise with customers without the pressures of the larger trade shows.” Martin Grossman, MD,
H.Grossman
01628 500000 HASBRO 020 8569 1234
Fisher-Price will be showing the new Dance & Play Puppy from Laugh & Learn, as well as a new Disney infant line and introductions from Imaginext and Little People. Fisher-Price Friends has big news across key existing licences, as well as new property Jake and the Neverland Pirates.
The Toymaster show is the biggest and therefore most important show of the year for Hasbro. The firm has supported the show for many years and makes every effort to try and take as much of Toy Fair and ‘new news’ to the event as possible. Orders taken at the show are significant for both members and now non-members too, while the show gives the Orders Direct @ Hasbro team important face-to-face time with its customers. All the key Hasbro brands will be on display this year including Transformers, My Little Pony, Monopoly, Playskool and Nerf – but the firm says it will also have a surprise or two in store. For the first time in 2012 Hasbro will
TOMY
New additions to Play to Learn, include Clip Clop Knight and Clip Clop Princess. Summer/Autumn lines include the Load n Go Racing Car and Activity Auto. Tomy’s key 2012 line, Raa Raa the Noisy Lion, includes interactive play- sets and vehicles, plush, feature plush, bath toys and figures. The Chuggington Wooden Range of collectable vehicles and play-sets will be on show. Tomy is kick-starting the collection with 16 chunky, colourful collectable character engines and the Beginner’s Set. Hero items include the Double Decker Roundhouse and the Over & Under Start Set. Britains will be showcasing the new 1:32 scale models. The highly detailed Kane 16 Tonne Silage and Grain Trailers each feature tipping function, opening rear door and rear wheel steering. Britains Farm Toys collection also includes the Massey Ferguson 6480 and the new John Deere 7280R tractor.
BANDAI
The highlight of Bandai’s stand will be the Ben 10 Omniverse product. The product line-up includes new 10cm figures, 15cm sound figures, Rook’s Truck, Mini Play-sets and the Plumber Base Play-set. It will be the first time customers will see the new Omniverse FSDU display, which is included in a show deal. Also as a Toymaster Show exclusive, if members order the Omniverse deal during the show, they will be entered in a prize draw to win a Ben 10 Omniverse character visit. New Power Rangers Super Samurai
toys are introduced to coincide with the new TV series on Nickelodeon. Completing the boys’ offering will be ThunderCats and refreshed figure collections for Pokémon Black & White.
MAY 2012 020 8722 7300 SPIN MASTER
Redakai brings characters to life with Blast3D technology while stackable game play shows the impact of each move as it happens. Tech Deck has
introduced sticky trick tape to make it easier to learn new stunts. This year Spin Master ventures into
The Heritage and Collectibles arm of the Britains range, meanwhile, is headed up by the new 4WD John Deere 9460R Tractor, while the refreshed Land Rover Series 1 model features fabric style removable roof. Finally, the Britains Big Farm pre-
school range sees the introduction of two new sets and trailers with an equestrian theme.
08456 028782
games with distribution rights to Hedbanz; the game of ‘Who am I?’ is available from August.
Also new for autumn is Dr Dreadful. Each lab allows kids to create edible concoctions then savour every squiggly slurp. Elsewhere there will be new disc firing Baku Blasters, transforming Battle Suits and the spinning, firing Dragonoid Destroyer added to the Bakugan range. Meanwhile, Air Hogs has new innovations including the Hover Assault;
FLAIR New Harumika lines include the Pop
Diva set, as well as the refreshed Style Studio storage case, now available in pink. Both items are included on the new Harumika FSDU and form part of a show offer including free accessory sets. For those looking for craft ideas, Badge It! remains popular and is featured in the Toymaster catalogue.
Celebrating its 25th Anniversary in 2012, Sylvanian Families has new additions. Autumn will see the launch of the Sylvanian Families Log Cabin. This theme is complemented with the Campervan and the Ice-Cream. Boys collectable, Monsuno, is a complete entertainment franchise with an animated series. Developed by Jakks Pacific, Monsuno features collectable, battling Cores with a gameplay that is fully integrated with the Trading Cards. There is also a full range of role-play, play-sets and battle arenas available from launch. Launching in August is Micro
Chargers, the boy’s vehicle brand that races at lightening speed, at the most micro scale. Bringing micro technology to the vehicle category, the new brand can race at scales speeds of over 600mph. Charge them up in seconds, hit the tracks and get racing. There are a variety of different track sets.
a combination of flight and ground remote control. The Zoobles family is set to expand in autumn, with a new world based on the princess theme. The new range of fashion doll and role-play items from Nickelodeon’s show Victorious will also be available. Toymaster members are encouraged to visit the Spin Master team to find out what support they can offer, marketing campaigns planned and for show deals.
020 8643 0320
have a brand publishing and licensing area, which will highlight the licensees’ (some of which will be exhibiting at the Toymaster show) products that are available to sit on shelf next to the toy and game range.
01628 535000
Meanwhile, the Trash Pack, or
Trashies, are squidgy collectable characters from the bottom of bins, and are available in many shapes, colours and styles. Trashies are proving a massive hit
with UK retailers. Series two will launch this autumn with the new rare Mouldy Trash and ultra rare Astro Space Trashies.
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