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62 SECTOR GUIDE PRE-SCHOOL VIVID IMAGINATIONS 01483 449944 PAUL LAMOND 020 7254 0100


Vivid will be rolling out new Everything’s Rosie items for autumn/winter. These will include Rosie’s best friend, Raggles (£9.99), plus Cuddly Rosie and Cuddly Raggles (both £19.99). The Little Charley Bear range is being boosted with Ready Teddy Blast Off (£24.99). Open the doors to reveal two floors and a moveable chair to transport Charley Bear to his navigation room.


The set comes with an exclusive Spaceman Charley figurine. Also available will be Sleepy Time Charley (£19.99) and a Posable Figure Twin Pack (£4.99) featuring Charley and Rivet the Robot. Moving on, and Vivid’s Baby Jake line launches in spring/summer.


The range includes plush and


feature plush, puzzles and games, figures and role-play, with prices going from £3.99 up to £29.99. Hero items include Talking Baby Jake and Bumpety Bump Tractor, which includes the Adventure song from the show. Giggle ‘n’ Wiggle Jake (£29.99) will arrive for autumn/winter. Finally, Vivid will roll out its Cloudbabies line for autumn/winter. Supported by heavyweight TV and PR activity, the range includes Cloudy House Play-set, which has a unique stacking feature – children can either play with the house stacked together or each floor as a separate play-set. It comes with playhouse pieces, exclusive Bobo White figure and flying Sky Donk (£29.99).


The firm’s Chimp and Zee pre-school educational range continues to go from strength to strength. The top selling line includes games such as Pesky Pirates, Silly Socks, Little Mermaids, Dodge the Dino and Who’s the Princess. Additional lines are due to be launched later in the year, further bolstering the range. Paul Lamond is also launching a new Fish and Chicks game, in which penguin mums attempt to catch fish for the hungry penguin chicks. Each player rolls the dice, spins the South Pole flag and


then gets the chance to see what’s in the water under the iceberg. The firm also has a number of key


pre-school licences in its portfolio. These include a games and puzzles lines for The Gruffalo, Gruffalo’s Child, The Very Hungry Caterpillar, Maisy, Mr Men and Dear Zoo. To add to this, Paul Lamond will be launching a new range of Dr Seuss products in time for the movie release in July. The collection will include a classic matching game, a Cat in the Hat activity card game, a 24-piece giant floor puzzle and a 4-in-1 puzzle.


GIBSONS GAMES


Designed in conjunction with child psychologist, Dr Amanda Gummer, each element of My World is linked to early learning goals and the UK National Curriculum, providing tips and additional activities to guide parents and help them create an enjoyable learning experience for their child. There are three new additions: My


Farmyard, My Garden Day & Night and My Silly Stories. The aim is for children to quickly develop basic language skills, while also learning about the world around them.


020 8661 8866


For example, Heads & Tails Jobs is a mix and match puzzle with eight different two or three-piece jigsaws depicting everyday trades and professions. Children will discover which uniform goes with the policeman’s head or that the builder is the man with a hard hat. There are a number of themes, from Nursery Rhymes and Fairytales through to Farm Animals and Jungle Safari. My World puzzles and games are suitable from 18 months plus and are made in the UK from 100 per cent recycled board.


JOHN CRANE


From the Sevi range, the Mini Pull Along collection features six animals that help develop motor skills, balance and coordination. They are also designed to encourage children to take those important first steps. Alternatively, for young Mozarts, the Music Centre features a xylophone, drum, high hat cymbal and washboard. Four music cards are included with the notes in the colours of the keys on the xylophone, making it easy for children to recognise the corresponding colours.


Meanwhile, Balance is a game featuring a rocking Noah’s Ark – the game requires a steady hand and promotes hand-eye coordination. Animals included are snakes, elephants and giraffes and more.


01604 774949


The Kitchen with Oven helps to teach children about meal times. It is brightly coloured in pink, blue and orange and features an oven, hob, sink, shelf, tea towel rack and towel along with bubbles in the sink. In addition, the kitchen comes with a range of saucepans, utensils, condiments and a tea towel. As well as Sevi, John Crane also has pre- school collections from Pintoy, GoGo and Tidlo Timeless Toys.


MAY 2012


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