64 SECTOR GUIDE PRE-SCHOOL MGA ENTERTAINMENT 0845 0533 333
MGA believes its Lalaloopsy large doll range is ideal for the pre- school market, with a number of new characters and products being introduced this year. Rosy Bumps and Bruises and Ember Flicker Flame (£26.99) are among the new arrivals, with eight new dolls added to the existing range in spring, and 32
different characters. The collection is also
extended with the Lalaloopsy Soft Doll line (£14.99); Lalaloopsy Littles (£14.99) and Lalaloopsy Sew Magical Doll (£29.99). The range is supported by spring TV and follows the success of the Lalaloopsy Silly Hair Doll, which also sees new characters added for spring.
Maps has linked up with US toy brand Aeromax to bring a range of costumes and accessories to the UK. The initial range of Get Real Gear costumes is being billed as perfect for pre-schoolers. The NASA collection includes an authentic looking orange NASA jumpsuit, as well as a NASA cap. The suit also comes in white with boot covers, gloves and backpack. In addition, there is a NASA Talking Astronaut Helmet featuring a mock boom microphone and blast off countdown sounds, plus an inflatable NASA Space Shuttle. Also available is a black Junior Firefighter costume with helmet and boot covers.
Both the Astronaut and Firefighter
are complemented by Water Blaster backpacks.
0870 898 8923
Brio’s pre-school line of wooden train sets has been expanded into the farm and countryside, with a new Farm Railway Set.
Meanwhile, Plan Toys’ new Sustainable Play mission aims to help parents make sustainable choices when selecting the right toy for each
and every developmental stage for their child.
Hape (Educo) also introduces a new statement for 2012: ‘Love play. Learn’, which is included in its new heart/leaf branding. The firm’s new pack designs clearly communicate the developmental benefits of each toy.
InspirationWorks is introducing the National Geographic Kids Tablet, which includes age appropriate information to help children learn about planets, stars, meteorites and space exploration. Meanwhile, the Fireman Sam Tablet features tunes from the TV series and character voices. Both retail at £19.99. Meanwhile, the new Disney Princess
Tea Set (£19.99) includes two tea cups, a teapot and spoons.
Finally, the Peppa Pig Microphone (£14.99) has two game modes. There is a music key that children can
press and listen to songs, then by pressing the Peppa key they can listen to Peppa singing the alphabet along with animations and flashing lights. They can also sing along with Peppa,
as well as ask the character questions about letters and numbers.