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Samantha Loveday Editor


Contents


REGULARS 4


News


8 Exclusive NPD analysis 12 GMTV stats 13


Playtime


14 Campaign of the Month 15 Appointments 16 Mumsnet 18 Dubit Research 26 Steve Reece


FEATURES 21 Interview: Wendy Hill, Mattel


22 News Analysis: Toys on loan 24 Star turns: Toys on TV


RETAIL


31 News 33 Indie Focus 36 Mystery Shopper: Hertfordshire 39 Toymaster Special 55 Sector Guide: Pre-school 71 77


Sector Guide: Dolls Sector Guide: Action Vehicles LICENSING


83 News 86 Licensor Focus: CreaCon


Follow us on @toynewsonline


Play and Learn view our complete range at


www.cartamundi.com become a fan at www.facebook.com/CartamundiUK


Units 8 - 17 Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522, Fax: 01268 513109 or e-mail retail@cartamundi.co.uk


with Winnie the Pooh and friends!


Samantha.loveday@intentmedia.co.uk


Katie Roberts


Deputy Editor Katie.Roberts@intentmedia.co.uk


Lewis Tyler


Staff Writer Lewis.Tyler@intentmedia.co.uk


COMMENT THE MASTER PLAN Emily Briggs


Sales Manager Emily.Briggs@intentmedia.co.uk


Suzanne Powles


Production Manager Suzanne.Powles@intentmedia.co.uk


Claire Brocklesby


Design Claire.Brocklesby@intentmedia.co.uk


Jon Salisbury


Contributor jon@wotkidzwant.com


EACH WEEK that goes by at the moment seems to bring more bad news on the High Street – from the troubles recently faced by specialist video games chain GAME, to questions being asked about Tesco’s UK performance, it seems not even the biggest stores are immune. However, there are still opportunities out there for independent toy retailers, Toymaster’s Ian Edmunds has confidently told us this month. With rents falling and gaps appearing in town centres across the country, more toy shops could soon spring up.


Lisa Carter


Managing Editor lisa.carter@intentmedia.co.uk


Toymaster’s credentials are backed by a raft of


strong comments from indies and suppliers.


Stuart Dinsey


Publisher Stuart.Dinsey@intentmedia.co.uk


Editorial: 01992 535646 Advertising: 01992 535647


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AUDITED CIRCULATION: Average Net Circulation: 6,181 July 1st 2010 to June 30th 2011.


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In the same month that Mothercare also confirmed it is to close 111 stores over the next three years, his statement is both bold and considered at the same time. Edmunds knows that the buying group has the power to help, and these credentials are backed up by the swathe of positive feedback we got from the members we asked to take part in our indie forum in this issue. So, if you’re already a member, thinking about becoming one, or a true independent which is looking to expand but needs a little guidance, my advice is this: first read the comments from indies and suppliers from page 39 onwards, and then get yourself down to The Majestic in Harrogate from May 22nd to 24th for the annual Toymaster Show. And myself and the team will see you there. Samantha Loveday


Samantha.Loveday@intentmedia.co.uk


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