Toy Marketing Bootcamp on way Steve Reece unveils intensive day course for marketers Event sponsored by ToyNews…
by Katie Roberts
FRIDAY MAY 18th, 2012 will see ToyNews contributor and marketing guru, Steve Reece, launch his inaugural Toy Marketing Bootcamp at Hyde Park Executive, London. The course will guide marketing
execs through 21st century technology, including Facebook, YouTube, Twitter, Pinterest, etc and show how companies can use these sites to make a tangible difference to their business. Reece has a wealth of experience in marketing in the toy industry, including stints at Hasbro, Activision and Imagination Games, before setting up his own toy and games brand management company.
The course is guaranteed to save money on wasted marketing activity; help attendees achieve greater impact for their spend and create winning
marketing plans, while giving them powerful tools to boost marketing, cut costs and show what marketing they should and shouldn’t be using. It will also show how to utilise the power of search engines and maximise ROI from online presence.
Reece explained: “There’s never been so many marketing options for toy and games companies, but the challenge can be sifting through the hype to find what works. “This intensive one-day course has been specifically created for toy and games companies by someone who knows how our industry works and knows how to apply the marketing tools. Features of the Bootcamp include a range of powerful resources which alone normally saves more than the cost of this course.” The course costs £197+VAT and will run from 10am to 4pm on Friday May 18th at Hyde Park Executive, London. Places are limited to 27 and bookings will be taken on a first come, first served basis, so head over to http://www.eventbrite.com/event/3377 870301 to book now.
FOLLOWING ON from its deal with Odeon cinemas, Mattel has revealed another two marketing firsts to drive awareness of the Hot Wheels brand. Hot Wheels will partner with boys’ online gaming site Miniclip, reaching over 450,000 four to nine year-old males. Another first sees the brand seal two year-long partnerships with print titles Toxic and Nitro. “Our Hot Wheels marketing this
year is about being everywhere that boys are; whether that’s online, in the cinema, watching TV or reading magazines,” said Jonathan Kirkley, boys marketing manager at Mattel. Mattel: 01628 500000