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SPECIAL
The Hobbit toy and games line will launch in Europe in Q4 - action figures, mini collectables, play- sets, vehicles, role-play sets and games will be available in October. Vivid’s GyroBots range will be
further supported by a TV advertised Deluxe Battle Arena in August. Crayola will have ten TV advertised lines in autumn, of which five will be new. Vivid’s Lumi brand of light-up
jewellery will extend into autumn with two new TV advertised introductions – Glo-Earphones and Lumi Status Band. Animagic has four TV advertised items in autumn with three new additions – Tessie
INTERPLAY 01628 488944
Interplay is offering exclusive deals to members across its lines. Girls’ craft range myStyle has doubled
in size since launch in 2011 and now offers a variety of price points. The new Designer Jewellery Kit features brightly coloured polymer clay that can be moulded into the latest styles. The myStyle Deluxe Charm Bracelets and Shrink Craft Jewellery Kits will be high on Interplay’s Toymaster agenda, together with creative projects such as the myStyle Japanese friendship Dolls. A further new collection for 2012 is
Rivetz. The first kits include a dragon, giant hornet and a racing car. Rivetz and myStyle will sit alongside the Wild Science brand, while My Living World and Craft Party complete the portfolio.
“My favourite thing about the Toymaster Show is the amount of stores that make the effort to attend.” Peter Burcham, National Sales Manager, Hasbro UK
VIVID 01483 449944
Goes Trotting, Glamour Pets and Huggables. Flufflings return after a sell-out
intro year across Europe. Jiggle and Dance Flufflings will be TV advertised from August alongside the classic line. New for boys will be electronic monster plush Smash-Ballz. Vivid’s Moshi Monsters line plans to double in size in 2012 to £60million UK/Ireland retail sales and will introduce over 30 new products, of which four will be TV advertised in autumn. Super Moshi HQ, Moshi House Play- set and Moshi App Monsters will be key TV drivers.
COILEDSPRING GAMES
To reward members for their support in 2011, the firm will be offering a five per cent discount on every order placed at the show (delivery must be before the end of June). Among the ranges of card games,
board games, puzzles and jigsaws are existing lines such as Rory’s Story Cubes, including the new addition, Rory’s Story Cube Voyages. Gamewright and Gigamic both have new additions, too. Schmidt jigsaws made a welcome return to the UK last year. The John Deere range has been expanded and there are new jigsaws for children and adults. Coiledspring is also proud to bring some new products. The SET card
VTECH 01235 555545
VTech will be showcasing the new Dash & Discover Dinos. The full 2012 range consists of seven vehicles which change into dinosaurs. Visitors will also be
introduced to the InnoTab 2, with a 1.3 mega pixel camera with rotating self- portrait lens. The InnoTab 2 will also boast a built-in microphone and video recording for enhanced gameplay. The MobiGo Touch Learning System has also been improved and
MECCANO
Meccano’s Multi Models range stars on the company’s stand, alongside the Construction Advanced Toolbox. Multi Models 10 and 15 Model Sets feature metal components and enables kids to create at least ten or 15 models. The new licensed collection includes
Sonic, Rabbids and Gears of War. Gears of War features models of the C.O.G Armadillo APC, C.O.G Centaur Tank and C.O.G King Raven, plus a
MAY 2012
VTech will be introducing the MobiGo 2. There are also additions to the Toot-
Toot Drivers range including a cement mixer, tractor and helicopter and three new play-sets. VTech will also be
showcasing its pink range of electronic toys including the new VTech Secret Safe Diary, which includes a
QWERTY keyboard,
virtual pet, voice activated locking system, games, music activities and a secret drawer with a memo pad.
01869 324956
diarama of Locust vs Delta Squad Battleset. The Sonic the Hedgehog line includes Sonic & Speedstar and Knuckles & Landbreaker, plus Sonic & Green Hill Ramp Play-set and Sonic & Casino Street Play-set. The Rabbids collection includes the
Rabbids’ Racing Trolley, Crazy Toilet, Infernal Catapult and Time Washing Machine. New to Meccano’s Turbo range is a collection of racing vehicles.
RAVENSBURGER
Ravenburger’s licensed portfolio already includes a raft of key lines and will be boosted this autumn/winter with Mike the Knight, The Amazing Spider-Man, The Hobbit, Victorious, Disney’s Brave, Cinderella, 101 Dalmatians, Jake and the Never Land Pirates and Club Penguin. The range covers piece counts from 170 – 32,000 pieces.
Moshi Monsters will join the stable of puzzleball designs and Ravensburger is also launching its 3D puzzle buildings – Big Ben, Eiffel Tower, Lighthouse and the Empire State Building. Each building uses the latest 3D puzzle technology, with hinged plastic pieces and no glue required. The firm’s new character-based games have simple-to-play concepts
0870 446 1515
and retail at less than £10. Also launching is the new watercolour painting product – Aquarelle. The system combines creativity with ease of use and proves anyone can paint. There are also new Mandala-Designer ranges, including Minnie Mouse and Me to You for autumn/winter.
GB EYE 0114 2767454
games are back in the UK with Set, Five Crowns & Quiddler Thinkfun Games are now exclusively available through Coiledspring, including the Zingo range, Maths Dice and Smart Mouth. In addition to all this, there is a promise of some news with regard to Wrebbit3D Puzzles.
GOLDEN BEAR
Golden Bear will have more show offers than ever. A key launch is Go Mini – 17 unique vehicles, each with its own design and characteristics. Launching in July with TV advertising and a marketing campaign, interactive activities will also engage the core market and offer additional support. For girls, Shoulder Buddies is a collectable range that kids can wear on their shoulders or affix to a shirt or backpack with the help of a magic coin. Each one comes with a Smarts life lesson to get children talking about issues such as fire safety, saving
With a variety of formats including posters, prints, 3D posters, badges, temporary tattoos, stickers and framed photographic images, licensing is at the core of GB’s success. The firm works with leading brands including Manchester United, Barcelona, One Direction, The Simpsons, Thomas & Friends, Peppa Pig, Disney, Everything’s Rosie, Rastamouse, Hello Kitty, Moshi Monsters, Angry Birds, Nintendo, Sonic, Doctor Who and Star Wars. As a Toymaster supplier GB Eye is committed to offering the very best customer experience and value for money. There is a wide variety of display equipment from permanent racking to counter top displays and FSDUs all available free on loan.
01952 608308 01869 363800
money and teamwork. Golden Bear also has new licensed pre-school ranges, with show offers available. Finally, the firm will also present its London 2012 line.
DRUMOND PARK 01473 322000
In June, Drumond Park is bringing out FOOOZ, a football action game. Kids control the collectable players by gripping one arm and twisting the other, to manoeuvre and flick the figure. The firm is also building up Logo with
two further additions – Logo: Best of TV and Movies, and for children Logo: What am I? Also due in August is a pass-the- parcel style action game named Pumpazing, where players compete to shoot Zinger heads from the toothsome
Zingy unit. There’s also a numbers and colours dice and card game, Fibber, and a time trial challenge called SpinMania.
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