“I’m looking forward to meeting the Toymaster members and giving the latest updates on our new 2012 product ranges since Toy Fair.” Andrew Welch, Product Manager, Bandai
THUMBSUP
The British-based gift and gadget developer has grown substantially over the past year, refreshing the brand and creating new categories full of pioneering playthings for younger customers. With everything from Dancing Cat speakers to R/C helicopters in categories like Fun Stuff and Boys Toys, the revamped range of products offers something for kids of all ages. The Music and Drum Playmats are tipped to be bestsellers in 2012 –
aspiring musicians can make their own medleys from scratch or sing along to their favourite hits. Other hot toys include Gift of the Year runner up the Roller Wheel – designed with roly poly play in mind and the
collection of wind-up
planes: from a historic model with automatic wind up gun, to a fighter jet glider, the planes are sure to offer hours of outdoor play.
MGA ENTERTAINMENT & ZAPF CREATION 0845 0533 333
Expanding its Lalaloopsy range, MGA will unveil new characters like Mango Tiki Wiki and Charlotte Charades. Silly Hair Lalaloopsy will also see new characters added. Bratz will have several new themes, while Moxie Girlz ranges will also be shown. MGA will also be unveiling a brand new doll range. Zapf Creation will showcase its Baby born range in the form of Baby born Interactive, which has ten accessories and eight life-like functions, the only doll in the UK with that many functions.
ALYSS TOYS 01285 762039
Robin Bennett and Liz Nield recently formed new toy distribution company, Alyss Toys. It officially opened for business on April 10th. An addition to Sticky Mosaics from
Orb Factory is Plush Craft. Children can match fabric colours to numbers and decorate pillows, room decor, stationery notebooks and other soft and colourful items. AlyssToys is due to announce the launch of several new ranges. The first one is MiniSteck – the original and creative German classic launched almost 50 years ago, using millions of small, colourful mosaic pegs.
Other products to be unveiled at the show include a refreshed Baby Annabell and Chou Chou Baby Monitor. Both MGA and Zapf will be offering some early buy deals at the show, including order before May 31st for August delivery and payment in December.
There will also be special offers such as 50 per cent off certain products within the Little Tikes, MGA and Zapf ranges for immediate shipment.
ESDEVIUM 01420 593500
Top of the bill for Esdevium is kids’ action game, Fly Trap. The game of fly- flicking will be featured in the AW12 Toymaster Catalogue.
Esdevium will bring a selection of its collectable might to Harrogate – favourites such as Pokémon, Yu-Gi-Oh, Gogo’s Crazy Bones and Match Attax will be joined by new additions Bungees, Tomy Gacha, Redakai and Cardfight Vanguard. On top of this, Esdevium will once again supply Match Attax England products. The firm also supplies games from a huge number of manufacturers. Esdevium’s flexibility means games
PAUL LAMOND 0207 2540100
The new-look Subbuteo brand features a higher quality pitch, new flexible players and licensed Premier League teams. Other highlights include a new
children’s drawing game called It’s A Chicken, a new range of Loony Tunes puzzles and a line of Dr Seuss games and puzzles. New games include Oliver Twist & Shout - mixed up charades; Analyze Me and a fresh addition to the Chimp and Zee range with the Fish And Chicks game. Paul Lamond will also be showcasing its range of top sellers including Q.I Board Game, Gruffalo and Gruffalo’s Child among others. It is also refreshing its adult and kids’
Where’s Wally? puzzle lines, as well as launching a new card game and the Wally
JAKKS PACIFIC
SPECIAL 43
Wand. Finally, the puzzle line sees the addition of a new Beatles design and Simpson’s puzzles.
In addition to the usual extended
credit deal, Paul Lamond will also be offering a free pack of Yes/No Game for all orders written over £1,000 in value, plus a 15 per cent discount on all orders for the entire Chimp and Zee range.
01344 638900
Jakks is looking forward to its first Toymaster show and has high hopes for a successful event. It has a range of proven winning items and new brands to offer. There will be exclusive special deals available for members and the firm is eager to present them.
Highlights will include the huge launch of Winx Club and Cabbage Patch Dolls – two major launches in terms of TV and PR. Jakks will also be pushing Power Trains, Scatterbrainz and solid evergreens like Spy Net and Disney Princess.
CHARACTER OPTIONS 0161 633 9800
Character Building Sports Stars is a construction range of football micro- figures from the Premier League, mixed with functional football play-sets. The collection for CBBC show Deadly
60 leads with 15 micro figures in foil bags, as well as a number of construction play-sets.
can be purchased in single units rather than case quantities with a minimum order of only £150 trade. Next day delivery is provided as standard.
Meanwhile, AppGear combines toys, mobile app technology and augmented reality. The range will see seven titles launch this year, the first two, Foam Fighters and Zombie Burbs, are out now. Pre-Schoolers are catered for with the Mike the Knight toy range.
MAY 2012
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