“My favourite thing is the atmosphere. Toymaster works really hard on making it a successful event to attend from a sales perspective but they also focus on the fun side too.” Laura Bull, Marketing Manager, Schleich
JOHN ADAMS
The Girls World Styling Head will be joined by the new Gabriella Styling Doll. Featuring long hair and accessories, the set includes comb, braids, colour extensions, clips and slides. The Tiny Tears brand will also be
showcased. The original crying, feeding, wetting doll comes with a new look and clothes and accessories. The Rubik’s Cube 3x3 will once again
be showcased and new for this year is The Chase. The game challenges players to use their general knowledge to beat each other, and beat The Chaser. Heading up the Action Science range is Booms Bangs Fizzes festuring 12 experiments. The craft range sees new additions. Waggle Tagz enables girls to
MV SPORTS
MV will be showcasing several new ranges. Its pre-school wheeled offering includes Thomas & Friends, Fireman Sam, Mike the Knight, Peppa Pig, Ben & Holly, Octonauts, Rastamouse and Raa Raa the Noisy Lion. MV’s Team G.B
range of wheeled products capitalises on the nation’s medal prospects in cycling. The older boys’ offering has been strengthened with a selection of licences, led by Ben 10 and Star Wars, and supplemented with ThunderCats. The success of the new Power Rangers
UNIVERSITY GAMES 03334 050120
Smart Ass remains a top performer, and 5 Second Rule was such a success that it received TV support over Easter this year too.
For the autumn/winter campaign, they will be joined by Sort It Out and Poppin’ Hoppies. To further support members, and
the TV campaigns, 5 Second Rule and Poppin’ Hoppies have been selected for the Christmas Catalogue, providing the opportunity to maximise sales on these lead lines. The BBC 1 daily quiz show, Pointless, continues to build its fan base. A travel version is due for launch soon. University Games also provides lower prices points with its Travel Tins, extensions of its most popular board game titles and other titles ABC Game and Kids on Stage. There is also the Great Explorations Glow range.
decorate and personalise printed images before laminating them to transform them into 3D motion and morphing cards and tags. Pro Deck Workshop is a 5-in-1 workstation allowing kids to create and customise mini deck skateboards.
0121 748 8000
Samurai series is resulting in products such as the Samurizer Scooter. Transformers Prime is set to follow the success of the movie trilogy. MV’s own branded wheeled range
‘Grow & Go’ is focused on a parent friendly combination of convertibility and re-configuration which allows each product to adapt to the child’s needs. Ready Steady
Ride is MV’s new range of wheeled toys at a value for money price, while Stunted is the Street Sports range for style conscious older boys. Finally, the firm will also show its Hedstrom
and Kickmaster lines. GIBSONS GAMES 01480 414361 CASDON
Casdon will be showing its evergreen role-play toys, such as Dyson replica vacuums and Talking Self Service Checkout. The firm will also be expanding on sub-brands, Little Helper, Little Shopper and Little Cook with new lines, including replicas of Morphy Richards kettle, toaster and coffee machine. These will be supplied separately or in an all in one Kitchen Set. Another new line is the Tool Box Work Bench, a box of tools that's also a workbench. It includes 60 pieces in total. Casdon enters the world of plush with the Henry & Hetty licence. It has introduced Huggable
WORLDS APART
The company will be showcasing a host of innovative new products, including its new range of Me to You Tatty Teddy and My Blue Nose Friends girls’ collectables and TECH4Kids products (for which Worlds Apart is the UK distributor). To promote its new collections,
Worlds Apart will be offering buyers a selection of deals.
These will include a ‘buy one get
one free’ promotion on the My Blue Nose Friends single figurines, an early trade launch to independents on the My Blue Nose Friends range from June 25th, plus store launch packs which will include giveaways, staff badges, window posters and balloons.
020 8661 8866
In addition, the company will also be offering various FOC stock deals across its ranges, including its Nerf and generic Pop Ups. There will also be a 15 per cent off
trading price discount to Toymaster members.
SPECIAL 47 01253 608428
plush versions for kids from 12 months. The show offer will be a five per cent discount for any orders given at the show and delivered before end of July.
0800 389 8591
GREEN BOARD GAMES 01494 538999
Blood and Guts, the latest collaboration between Horrible Science and Green Board Games, will be unveiled. In addition to new BrainBoxes, the
Gibsons will be launching six new puzzles including images from artists Terry Harrison, John Francis and Barry Freeman. The firm will also be offering its best ever deal to customers who place orders at the show. To mark the Diamond Jubilee, Gibsons has launched a number of collectable puzzles and playing cards. Whether your customers are traditionalists or like
something a little quirkier, there is a souvenir to suit every taste. Gibsons says its Downton Abbey jigsaw puzzles will have sold out in the next few weeks, so get stocks while they last. The next in the series of Downton Abbey puzzles will be available in the summer to coincide with the launch of the third series, and will have a romantic twist.
robotic dinosaurs will be on display. With sound-activated movement, the models have seen strong sales since appearing on CBBC’s Friday Download. Green Board Games has expanded its book and puzzle offering. Extreme Dot to Dots with 1,400 dots retails at £4. Dr. Maths has also worked with the firm on its Logical Learning range of books covering code breaking, magic numbers and times tables. Square Up, the fast pattern puzzle game, will be on the front of the stand. If you can beat either Gary, Sarah or Natasha, the firm will add a Square Up to your order. Finally, the solar powered airplanes work in a sunny position in a window or under an angle lamp and the propellers spin all day. Green Board
Games’ show offer includes free stock of BrainBoxes, worth £60 at retail.
MAY 2012
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