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72 SECTOR GUIDE DOLLS VIVID 01483 449944 RAINBOW DESIGNS


The new Charlie and Lola ‘Lola Loves...’ collection features a host of dolls, soft toys and activity and craft toys for children aged pre-school and upwards.


This autumn/winter will see Vivid launch a new range of fashion dolls called Cutie Pops. With a trendy and distinct look, the dolls are inspired by accessorising with hearts, neon colours, rainbows, sweets, parties, surprises and more. The Cutie Pops Deluxe Dolls Assortment (£24.99) consists of three Cutie Pop dolls: Chiffon, Candi and Cookie. Each doll has a unique style, which can then be further customised through the interchangeable hair and eye pieces and style pops which are all included with the set. Kids can build their accessory collection to include more outfits, style pops and hair and eye pieces with the Pop Packs Assortment, Hair and Eye Deco Packs Assortment and the Fashion Packs Assortment.


MGA ENTERTAINMENT


MGA Entertainment has a number of additions to its doll ranges this year. New whimsical Lalaloopsy


characters will be joining the range including Mango Tiki Wiki and Charlotte Charades (£26.99). With over 30 dolls available in the collection this year, there should be a character to appeal to everyone. Lalaloopsy Littles (£14.99), the


younger siblings to the original Lalaloopsy dolls, will also see new additions added to the range. There will be over 12 characters


available in the line including Matey Anchors, Scribbles Splash, Trinket Sparkles and Pita Mirage. The Lalaloopsy Silly Hair doll (£26.99) range, with wacky, silly hair that bends, will see further new characters added. The doll comes with styling tools and clips, plus her pet will have a matching bendable tail. MGA’s Bratz range will be further expanded throughout the year with several new themes added to the line including Bratz Funk ‘n’ Glow (£24.99), Bratz Chic Mystique (£24.99), Bratz Crystalicious (£19.99), Bratz Boutique (£29.99) and the Bratzillaz (£24.99). Bratz dolls are suitable for children aged six-plus and all products will be supported by TV advertising, PR, marketing and social media. Several new Moxie Girlz ranges will be added this year including Moxie


MAY 2012


The Bigjigs Toys doll range has grown to a collection of over 20 characters. Each is made from quality materials and is soft to the touch. Plus, with so many to choose from, they are ideal for starting a collection and for tea parties too. Also available from Bigjigs is a


comprehensive range of dolls and accessories to complement any existing


GOLDEN BEAR


Girlz Bendy Braidz dolls (£19.99), Moxie Girlz Bubble Bath Surprise dolls (£19.99) and a refresh on the Moxie Girlz equestrian range, Moxie Girlz Horse Riding Club. The refreshed doll is dressed in contemporary riding gear and comes with a walking horse that has sound effects (£34.99). The doll assortment can be


purchased separately (£14.99). Moxie Girlz are suitable for children aged three plus. MGA Entertainment is also planning


to unveil a new doll collection in the autumn, with more details due to be announced shortly.


Golden Bear introduces Chloe’s Closet, a new dolls and accessory range which sees Chloe, the character from the cartoon series, brought to life in its own toy line. A key line for 2012, which will be supported by TV advertising, is the soft fabric Dress-up Chloe Doll, complete with two dress- up outfits of a princess and cowgirl. More soft, make-believe play can be had with the Singing Chloe Ragdoll, which sings two songs or talks with pre-recorded phrases.


dolls house or play scene. These classic collections include a Doll Family, Fairy Tale Doll Set, Knights Set and complete Dolls Furniture Set. Other sets available include Dinosaurs and Farm Animals. The products are designed to leave lasting impressions and support those all important key developmental skills.


01952 608308 For pocket money


purchases, there are small soft toys to choose


from including Chloe in an everyday outfit, Chloe dressed as a princess or Chloe’s own toy, Lovely Carrot. For miniature role-play, there


are three figurine sets to collect, plus Chloe’s Magical Dress-Up Closet which will be TV advertised this year. The closet play-set includes Chloe, three outfits with a Scene Card relating to each and the Magical Closet itself. Golden Bear will support


the range with a TV series, marketing and PR activity.


The Cutie Pops Pets Assortment


features the dolls’ dog companions, each of which has articulated legs and head and fashion accessories including interchangeable ears and tails. Following the highly successful launch of the One Direction Fashion Dolls in 2011, this year will see the craze continue with new introductions. Kids can expand their collection with the One Direction Celebz, which are so small they can fit in a pocket. 2012 is also the year of The Wanted


Fashion Dolls. Fans of the band can now buy 12-inch dolls of the group. Each is designed to look like its human counterpart and comes with replica outfits as worn by each band member. Also available are The Wanted Celebz.


0845 0533 333


The collection is a good way to encourage imaginative and creative play. New doll toys include the Lola Loves My Best Dressed Friends Bean Dolls. The toys feature Lola wearing two different patterned fabric dresses with yellow wool hair.


BIGJIGS 01329 227300 The Lola Loves ‘My Bestest Friend’


Rag Doll is a soft Lola, which wears a red pinafore dress and stripy tights, while the new Lola Loves Dressing Up Doll features two mix and match outfits – a summer dress and winter outfit. Also available is a


range of dolls from the popular new The Adventures of Abney & Teal.


The collection includes the Bean Dolls, which line uo alongside the Abney Rag Doll and the Teal Rag Doll.


01303 250400


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