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32 TVBEurope Media Asset Management


www.tvbeurope.com April 2012


Above: Dalet manages the playout with distinct logos and graphical elements for NY1, regional insert channels, VOD and CNN Headline News briefs


Left: Monitors display incoming feeds in the i>TÉLÉ newsroom, which uses Dalet News Suite with MAM for end-to-end production


Newsroom: Industrial revolution underway


BROADCAST NEWSROOMS are increasingly asked to produce more content, more quickly and for more distribution platforms. Simultaneously they are required to hold the line on budgets and staffing. To meet these business realities without compromising editorial quality, news managers are ‘industrialising’ their operations. As a provider of broadcast


workflow solutions, we’ve seen this shift firsthand. Customers are taking a ‘big picture’ approach and moving from individual platform-based workflows for content production to a global vision that encompasses all the different channels. By federating resources, they gain more freedom and flexibility. Some customers are completely transforming their workflows. Others are achieving efficiencies by integrating a MAM layer with existing systems to maximise earlier equipment investments and to maintain preferred workflows. Regardless of approach, the goals are similar — a need to better organise, manage, share and track media and metadata; open, IT-based systems for seamless integrations; more transparency between operational and business systems; simplified tools for journalists; fluid interoperability with NLEs; automated processes for distribution; and easy


adaptability for future expansion and technologies. A Media Asset Management system has played a pivotal role in the industrialisation process for many of our customers. The Dalet MAM core provides the unifying, cross-system layer for managing media, essences, metadata and workflows. Designed on open standards and IT principles, the MAM platform provides seamless interoperability with a third- party system that goes beyond the scope of MOS. In other words, the MAM brings it all together and offers the flexibility to customise the workflows. The following examples illustrate a few different implementations of industrialised production.


In the newsroom The Local News Division of Time Warner Cable created an extremely efficient, end-to-end workflow at New York City- based NY1 by replacing a mix of production systems with Dalet News Suite and its MAM core. News Suite is an advanced newsroom computer system with natively integrated tools for streamlined news production and distribution. NY1 produces and distributes content for the wheel-based NY1 all-news channel, its local insertion channels, Spanish- language NY1 Noticias, a VoD channel, and the www.ny1.com website. The newsroom also


delivers five-minute newscasts for the CNN Headline News Channel. At NY1, the MAM orchestrates the workflow from ingest through playout and distribution. Working on the principle of


‘produce once, broadcast many’, journalists use desktop tools for scripting, video editing, voiceovers and CG insertions directly on the timeline. New media teams access content from the centralised content catalogue. The MAM also manages and executes complex metadata


MAM offers the flexibility to customise workflows, writes Raoul Cospen, director of Marketing, Dalet Digital Media Systems


operations of its national broadcast channels into a single news ‘agency’. News Suite and the MAM core helped enable this effort and facilitated the cost-effective launch of TgCom24, a brand new 24/7 news channel. Until recently, large, separate teams of journalists acted independently working on separate systems as they produced content for news programmes on channels Tg5, Tg4 and Studio Aperto. In the new model, journalists are part of the ‘agency’ working


Broadcasters realised their productivity and business goals by implementing an industrialised workflow that unified different systems and components within a single MAM platform


schemes; for instance, based on timeline placements and rundowns information, different channel-specific CGs, logo bugs, tickers and other elements appear at the correct places and times during playout of the individual channels. The successful NY1 model has now been adopted at several other TWC regional hubs. Italy’s Mediaset created a


different model for newsroom efficiency by consolidating news


in a collaborative environment on the same MAM platform and using the same news production tools. Video ingest is also centralised with Dalet tools for acquisition, metadata entry, logging and archiving. All channels are ‘customers’ of the news agency, which tailors content to the style and needs of the channel. The adoption of a MAM-based centralised operation has allowed Mediaset to leverage


its human and technical resources and increase output, including channel expansion with TgCom 24. The i.fab modernisation project


at France Télévisions (FTV) relies on MAM as the underlying layer for a unique multimedia newsroom. In this content fabrication plant, broadcast and web journalists preview video and work with production tools using Dalet WebSpace, an easy-to-use web interface.


The system fits FTV’s


preferred workflow with the MAM layer acting as the ‘glue’ between Dalet toolsets for ingest, logging and production and multiple in-house systems (NRCS, indexing, archiving, etc.) as well as third party systems (Final Cut Pro, Avid News Cutter, Publison, Omneon MediaGrid, and storage from Exanet, EMC and Avid ISIS). The FTV multimedia production platform is highly flexible and easily modified with different components in the future. What’s common in all these


newsroom examples? Customers realised their productivity and business goals by implementing an industrialised workflow that unified different systems and components within a single MAM platform. They improved efficiency and increased output across multiple distribution channels. This open industrial approach also gives them control and agility needed to embrace tomorrow’s business opportunities and technology advances.


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