This page contains a Flash digital edition of a book.
April 2012

About 13 millionpeople in the UK press Red every week

Making the right

Jane Weedon: “The amount of reach Facebook has in 15-24 year olds is a very important demographic for the BBC”

TVBEurope 21

News & Analysis Smart TV Futures


“Our goals are to look at how we can get our

MANY CONNECTED TVs aren’t actually connected. Estimates vary, but perhaps as few as a third such TVs are being used to deliver any sort of online services in some European countries, although this rises to about two thirds in Germany. Even there, total numbers are still small — it is estimated that only about 7.5% of German households will use a Connected TV online this year.

The BBC has found that its

iPlayer app gets four times as much traffic on the iPad than it does on Connected TVs, even though there are estimated to be only half the number of iPads as smart TV sets in the UK. This is probably because the iPad is simpler and more convenient to use. If you sit in front of a television, it is a lot easier to just watch something live or

recorded than

product on as many platforms as possible” Jane Weedon, BBC

access any connected apps. Nevertheless, there

are lots of ways of connecting the TV set, whether through a dedicated set-top-box like the Apple TV, or via satellite, cable or digital terrestrial boxes, or even games consoles, so there is a growing potential market, and someone is going to reach them. For the BBC, it has a commitment to universality that means it should be as widely available to viewers as possible. “Our goals are to look at how we can get our product on as many platforms as possible,” Jane Weedon, director of Business Development, Future Media, BBC, said at the recent Broadcast Video Expo. The BBC hopes to do deals with all the major games console

manufac - tu rers, and recently announced a deal with Sky to get iPlayer

on its Anytime+ platform (the last major platform it was not supplying).

UKTV is also looking at a

number of opportunities for expanding its wholesale and retail offerings using Connected TV. It recently did a deal with

Sky’s Anytime+ for its archives, but going direct to the public presents a greater hurdle. “It’s very challenging for us as a mid-level broadcaster,” said Ben Hine, its director of Technology and Innovation, as it hasn’t had a direct business relationship with viewers and creating a platform to compete with iPlayer or 4oD will be expensive.

“We choose our

Most TV sets being sold now are smart, with the ability to connect to the internet and run apps: but are Connected TVs something broadcasters should be concerned about — and can you make money from them? David Foxinvestigates

Ben Hine: “The market is very fragmented”

“We choose our platforms very

platforms very carefully. We have 10 brands, so we have to look very carefully at where they go,” he said. On Sky Anytime+ it is only offering its free-to-air channels, not its lifestyle brands. The broadcaster (which is

carefully. We have 10 brands, so we have to look very closely at where they go” Ben Hine, UKTV

co-owned by Scripps Media and BBC Worldwide) has spoken to the BBC about sharing technology, but as the BBC’s VoD output is part of the same systems that deliver its linear streams, this wasn’t practical.

On the money

Getting money out of online and connected services is one of the biggest hurdles facing broadcasters. Online payments specialist PayPal believes it is the answer. It recently launched on the Xbox Live platform, with Microsoft Points (the Xbox

micropayments system), and has been setting up alliances with content distributors, such as Netflix (which has just started allowing users to pay via PayPal in the UK). “What’s changing most is the definition of what a broadcaster is. We tend to talk about content owners,” said Tim Gulson, PayPal’s Strategic Business Development manager. “There is a high entry level cost to becoming a broadcaster” that doesn’t apply online. PayPal is an eBay company

and created its business by serving individuals, so it is moving into the TV area by beginning with small channels that wouldn’t otherwise have the

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84