This page contains a Flash digital edition of a book.
April 2012 www.tvbeurope.com


During September 2011 consumers viewed more than 167 millionminutes on MobiTV-powered services


TVBEurope 17


News & Analysis Business Drivers


Mobile TV joins the mainstream


No longer a standalone service, mobile TV is experiencing a resurgence as exciting mobile content makes the most of new consumer devices, writes Heather McLean


MOBILE TV, which seemed to have died a death over the last few years, has come back fighting. After the service seemed to have all but disappeared in the mobile industry, at last month’s Mobile World Congress in Barcelona mobile TV saw a resurgence — not as a separate service but as one part of the mobile content ecosystem that is finding favour among smartphone and tablet users.


A case in point comes from


Juniper Research, which stated at the show that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014. Juniper said as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available, consumers will increase their viewing times. It added that a tablet is the ideal device on which to consume mobile TV content, with a large screen size and intuitive user interface that allow almost everyone to browse for and watch content. This increase in viewing will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are extremely popular, Juniper claimed in its ‘Mobile TV: Applications, Devices and Opportunities 2012-2016’ report. The report also found that the number of users of streamed mobile TV services on


smartphones will increase by 2.8 times between 2011 and 2016. Another driver for this


growth, the report claimed, is the continued integration of mobile services into pay-TV packages. Tablets can offer a richer viewing experience when used alongside traditional television by allowing the user to access supplementary information, such as plot synopses and actor biographies. These devices also enable users to view pay-TV content or to watch catch-up services when away from home, extending the reach of traditional TV services. Ido Wiesenberg, co-founder and VP business development at Tvinci, a pay OTT TV platform, stated: “Three years ago mobile TV was nothing to do with TV providers; it was a separate thing, but we believe you need to connect everything together.


Mobile World Congress in Barcelona attracted more than 67,000 attendees


wants to launch a service that is just for the mobile anymore.” Mark Hyland, GM Europe at QuickPlay Media, provider of managed solutions for the distribution of premium video to IP-connected devices that acquired Qualcomm’s Flo TV assets in San Diego back in June 2011, commented: “It’s about


personalised TV experience. In point of fact, 70% of the time people are using their tablets to consume video content, they are in their home. This marks an enormous shift in people’s viewing habits.” Provider of managed TV


everywhere services, MobiTV’s CTO, Kay Johansson, agreed:


“Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is ‘placeshift’ “


Charlotte Miller, Juniper Research “Companies that were


previously working with mobile TV on 3G had in mind very managed solutions that focused on the infrastructure rather than the end user; now the focus is on the end user, who wants to combine all their devices together, so they can get one experience that converges everything together. No one


the personalised television experience, with tablets versus ‘wall’ TV, and smartphones versus the landline. “It doesn’t matter if you have


a wall TV and a fixed line, you are still going to use your cell phone and your tablet for a personalised experience. Tablets are truly media consumption devices and provide a


“Following the user experience is key; you should be able to get home and put a bookmark on your tablet viewing, then pick it up again where you left off on your TV. We think of ourselves as doing mobile TV everywhere, not on the mobile only. It’s got to be able to move from the mobile to the TV to the desktop and to the tablet, as required by


the user. This isn’t a test any more, it’s the real deal and a lot of carriers already rely on these services to retain customers.” MobiTV announced that during the month of September 2011, consumers viewed more than 167 million minutes of mobile television on MobiTV-powered services, the highest total for any month in MobiTV history. Of note, 65% of the minutes viewed were live programming. Mark Hyland added: “It’s not


so much about bringing TV to mobile with distinct content; it’s about bringing mobile to TV, so you can have content available on whatever device you own. Consumers are more likely to want live TV and VoD services, the same as what they see on their television at home — on their mobiles, not a mobile- specific service.” Wiesenberg concluded: “Five


years from now I believe all TV will be on all major devices; I don’t think someone will pay to have content for just one device.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84