TVBEurope:We’ve heard a lot about the Cloud and its opportunity and impact for the media and entertainment industry. How does that factor into other critical key trends, such as OTT? David Wood: IBM claims that by 2012 there will be one trillion devices connected to the internet, and of those, 50 billion will be mobile phones. We may be witnessing the
start of a new age in the way media content is delivered. Could it be that apps on smartphones, tablets and OTT-enabled TVs become a major gateway to media content, and complement or even replace the normal broadcast or cable means? The ways that content
firm – the Gartner Group – is forecasting to grow from an estimated $68B in 2010 to $149B in 2014.
TVBEurope: It seems like a lot for media and industry leaders to factor into their long-range planning – and a lot to bite off? David Wood: Absolutely. The simultaneous advent of these trends seems daunting. But they can also complement one another. While OTT video services, social networking sites, and multiple screens can expand revenue streams, cloud-based operations could take pressure off capital budgets, increase workflow efficiencies, and serve as proving grounds for new products, services and other
“Media enterprises will need to be able to configure clouds anywhere in the world: as huge operations, niche businesses or narrowcast enterprises”
and content delivery are financed in future may also evolve in line with this. There are issues about
network capacity for content distribution in this scenario, but if these can be solved, content will probably come from ‘clouds’, with playout directly controllable by the user. Clouds may also have a major role to play in helping programme production. Media enterprises will need
to be able to configure clouds anywhere in the world: as huge operations, niche businesses, or narrowcast enterprises. The dramatic potential shift in digital media consumption is one of the drivers for the significant growth predicted for the cloud services market, which one leading industry analyst
technology investments. But for all this to work, national content distribution networks will be needed that can handle the traffic. The key issue is identifying
precisely which trends to follow — and then how to plan well ahead and in as fully informed a manner as possible. It is for that reason that SMPTE, in collaboration with the EBU, is producing The Forum on Emerging Media Technologies in Geneva this May. The Forum is unique and will bring together leading motion-imaging technologists, researchers, scientists, practitioners, manufacturers, and strategic thinkers — and it will provide a science-based, non-commercial opportunity to discuss the most important and
David Wood: ”The key issue is identifying precisely which trends to follow – and then how to plan well ahead”
innovative research taking place in the broadcast, broadband, and cinema industries over the next 10-15 years, with particular focus on technologies likely to come to market within the next three years. No other industry event does this. Most importantly, this
gathering will contribute significantly to the ongoing debate about what the media enterprise of the future will look like and how it can step forward into the digital future with confidence to secure and
maintain that precious commodity of audience time.
TVBEurope: So what’s on the programme as far as the cloud is concerned? David Wood: We are thrilled to have Leszek Izdebski, the managing director of the media and entertainment practice within Cisco’s Internet Business Solutions Group (IBSG) moderate a panel of industry leaders in a session entitled ‘More Than Clouds On The Horizon’.
With cloud-based media
delivery seen as a long-term play by many analysts and technology advances remaking entire business models — such as the current US trend toward in- house post production — attendees at The Forum will find this particular panel extremely timely. Izdebski and his guest speakers discuss the opportunities amid all this change in the next three years — and how content owners can invest to gain competitive advantage in the next 10-15 years.
TVBEurope interviews David Wood, deputy director of Technology and Development, European Broadcasting Union, ahead of the 13-15 May Forum on Emerging Technologies in Geneva — an event produced by the Society of Motion Picture and Television Engineers (SMPTE) in collaboration with the EBU