NEWS
“Part of my job is to build bridges with the rest of Sony and banish the idea that SCE is a separate island.” MCVtalks to SCEI CEO Andrew House p18
Ultimate creative services guide Sourcebook returns next month
2012 edition published July 27th online and in print New sections added for digital, analytics and technology, too
INTENT MEDIA’S guide to interactive entertainment creative and services firms returns next month. This year’s Sourcebook includes extra sections for digital, technology and analytics firms. Sourcebookis the ultimate directory for agencies and support businesses working in games, technology and entertainment fields. It will be published on July 27th as both an online directory and a premium print product that sits on desks year-round. To book your place, contact
Jennie.Lane@
intentmedia.co.uk or call her on 01992 535 647. But hurry – the deadline for inclusion is the end of June. The guide covers sectors such as Customer Services, Creative & Promotional, Gaming Accessories, International Distribution,
BOOK SMARTS
The following firms are correct and present in 2012’s Sourcebook. Are you missing from the list?
Legal Services, Localisation, Manufacturing Services, QA & Testing, Recruitment plus distribution & logistics. This year, we are adding new categories for Digital Distribution, plus Cloud, Web Services & Infrastructure businesses, Monetisation & Payment providers, Regional Associations, Game Studios, Game Technology vendors, and Research & Analysis outfits.
Sourcebookshowcases the leading players across each sector, offering a snapshot of the resources on offer, plus client history and contact details. Companies already present in this year’s guide are listed to the right. Over 20,000 copies of the premium print version are being published, including 10,000 inserted into the July 27th edition of MCV.
It is also included with selected reader codes of Developnext month, plus distributed at key events including November’s London Games Conference. It is also available as an online directory at
www.intentmedia.co.uk/ sourcebook/ Contact Jennie Lane on
Jennie.Lane@
intentmedia.co.uk or call 01992 535 647.
LEGO Batman TV campaign swoops in
A HEROIC combination of TV ads, retail promotions and outdoor events will help LEGO Batman 2 overthrow its predecessor as the best-selling LEGO game of all time.
TV spots will run for six weeks across Sky 1, Channel 4, Disney XD, Cartoon Network and Nickelodeon. This will be supported by five weeks of pre-roll ads on video-on-demand services. Trailers will run before superhero films and Euro 2012 matches. The publisher is also
putting LEGO Batman 2 June 15th 2012
4 Warner’s Crossley (inset) has high hopes for LEGO Batman 2
front and centre at Legoland Windsor and the Legoland Discovery Centre in Manchester. Both venues will host a Superhero Weekend in July.
All of this will be supported by print ads in gaming, film, parenting and kids press – plus retail activity. “This is our biggest release for the first half of
2012, so we have spent time developing an exciting POS pack, driving pre-orders through DLC in-store and online,” said Spencer Crossley, Warner Bros’ UK sales and marketing director. “There is a real opportunity for the game to gain extra exposure across all of retail with The Dark Knight Rises so as a company we are looking at the whole cross category piece as a focus for us through summer and into Q4.”
LEGO Batman 2: DC Super Heroesis out on June 22nd. WBIE: 020 7984 6700
Aardvark | Amiqus | ANX | Artery Studios | Atomhawk Design | Avatar | Babel Media | Buzz Products | Click Entertainment | Curveball | Enzyme Testing Labs | Fink | Fluid Design | Frontroom | Gameworld | GlobalStep LLC | InComm | Lick Creative | Link Distribution | Lygo | OK Media | Outsource Media | Peppermint P | Side | Small Japanese Soldiers | Splatter Group | Sterkinekor | StudioCo2 | Testronic | The Audio Guys | Uber Agency | Universally Speaking | VMC | Wave Studios | WayForward | Studio | Diva | Specialmove | QV Software International
Promotion for Benoy
EA UK has promoted Bryony Benoy to PR manager for Maxis titles. Benoy joined
EA in April last year after a six-month stint at PR agency Kazoo. Previously, she worked at Ubisoft.
She leaves her position as publicist on EA Games. “Bryony has been a major asset since she joined EA and she thoroughly deserves her promotion,” said head of PR Shaun White.
EA: 01483 463000
www.mcvuk.com
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