5. Lollipop Chainsaw Warner Bros................................................................360
Week Ending May 26th
The weekly value of the UK video games market remained flat, dipping ever so slightly from £10.5m to £10.47m this week. Once again, a lack of major new releases meant there was little to drive sales.
The best-selling new release was Game of Thrones, the RPG tie-in from Focus Home Interactive and Koch Media, which reached No.6 in the UK All Formats Charts. With few other titles to challenge it, Ghost Recon: Future Soldierracked up a third week at No.1.
Week Ending June 2nd
That said, unit sales actually increased week-on- week. The number of games sold rose by nine per cent to 471,013 units. It’s the first increase in unit sales since the week ending May 19th, when the figure rose to over 500,000 with the release of Max Payne 3.
Week Ending June 9th
There’s a smattering of promising games arriving on shelves today (Friday, June 15th), led by Lollipop Chainsaw, published by Warner Bros. A duo of handheld titles are also out: Sony’s Gravity Rushfor Vita and Square Enix’s Heroes of Ruinfor 3DS.
6. ZombiU Ubisoft..........................................................................Wii U
7. LEGO Batman 2: DC Super Heroes Warner Bros................................................................360
SPORTS AIRTIME has long been recognised as key to accessing the valuable male 16 to 34 audience. With more sport than ever due to hit our screens this summer, we analyse which sports have been the most important for games and consoles TV advertisers year-to- date (May 30th, 2012). The pie chart (left) demonstrates the percentage share by sport of all male 16 to 34 TVRs generated by games and consoles ads featured in sports programming this year. Unsurprisingly, due to the sheer volume of it on our screens, football dominates with a share of over 60 per cent. This figure is surely set to rise with Euro 2012 gracing our screens throughout June and July. The other major sporting event of the summer, the Olympics, will be largely non-commercial airtime, as most athletics programming is. As such, athletics has only accounted for 0.01 per cent of all TVRs in sports programming this year. Wrestling also features heavily, potentially due to its ability to reach younger viewers, who are becoming more and more valuable to the total market.