A WEEKEND WITH BATMAN The game will be playable at Legoland Windor’s Xbox Zone between June and August, and a Superhero Weekend will take place at both the theme park and Manchester’s Legoland Discovery Centre in July. Activities will include treasure hunts and face painting.
RETAIL’S UTILITY BELT Warner Bros is arming stores with all the POS gadgets they need to mark the launch of LEGO Batman 2, including FSDUs, posers, character standees, cubes and wobblers, all of which will drive pre-orders.
BAT SIGNALS LEGO Batman 2will benefit from a six-week TV campaign, with ads running on Sky 1, Channel 4, Disney XD, Cartoon Network and Nickelodeon. There will also be five weeks of video-on-demand pre-roll ads running around Euro 2012 matches and superhero films.
HOLY EXCLUSIVES BATMAN! Every copy of the game on all platforms will come with an exclusive Lex Luthor mini-toy created specifically for the game. Meanwhile, Amazon is offering players the downloadable Five Villain Character Pack pre-order bonus.