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convene’s 21st annual meetings market survey


PROJECTED 2012 INTERNATIONAL ATTENDEES VS. 2011 INTERNATIONAL ATTENDEES


Seventeen percent (down from 19 percent in last year’s survey) of respondents expect the number of international attendees at their largest 2012 meeting to increase, while 81 percent expect no change.


EXPECT TO INCREASE 17%


EXPECT TO DECREASE 3%


Will the meetings industry as a whole improve or stay the same?


Average: +1.1 percent compared to +1.3 percent in last year’s survey


“Due to generational greed of current leadership, it will get worse. Until rising entrepreneurs are willing to show significant decreases in fees and signif- icant increase in integrity, end-users will continue to be mesmerized by firms currently drawing top revenue within the industry.”


REMAIN THE SAME 81%


International EXPECT TO


“Get worse. Sponsorship dollars are drying up and registration fees can’t continue to increase— something’s got to give.”


Future International Meetings


Forty percent (down from 48 percent in last year’s survey) of respondents report that they will be holding meetings outside the United States in the future.


Potential International Destinations International destinations that respondents are most likely to consider are: Canada 76% Western Europe 39%  Mexico 35%  Asia 30%  United Kingdom 29% Caribbean and Bermuda 25%  Eastern Europe 23%  Australia/Pacific Rim 21% South America 20%


Participation in pre- and/or post-trips with international travel


More than two-fifths of respondents (42 percent) report that their attendees participate in pre- and/or post-trips when they travel internationally. 


64 pcma convene March 2012 www.pcma.org


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