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convene’s 21st annual meetings market survey


OUTSO RCI


OUTSOURC NG MEETI Re ponde ts


OUTSOURCING MEET NG R Responden


t liikely


SOURCINGMEETING-RELATED


Respondents outsourceddents outsou ceda va e and they weremost


Respond nts outsourced a variie and hey were most rentals 61 percent 35 percent) smlar


EVENT SUEVENT-SUPPLY RENTALS EVENT UPPLY RE HOUSING HOUSIN HOUS N REG HOUSIIING REG STRAT ONREGISTRATIONATIO GISTRA ION N TRADE-SHOW MANAGEMENT TRADE SHOW TRADE-SHOW MANAGEMENT WMANAGEMENT MARKETING/PROMOT ONMARKETING/PROMOTION MARKETING/PROMOTIION PARTY PLANNING PARTYPLA EV ARTY PLANN NGANNING EVENT MARKETINGVENT MAR ETING EVENT MARKMARKETING NG LIST ACQUISITION L ST ACQUISIITION SPEAKERSEL LISTACQUIS TION SPEAKER SELECTION SPEAKER SELECECT NTIOION 5 6 5 4 2 % 0 Operating Ratios 12 10 10 20 0 30 30 40 40 50 60 12 15 13 12 PARTIALLY 13 OUTSOURCED


COMPLETELY OUTSOURCED


19 11 NT-SUPPLYRENTALS 28 16


MEETING-RELATED SERVICES


and they were most likely to outsource event-supply rentals (61 percent), housing (46 percent), and/or registration/or registration ((35percent) sim


renta s((61percent), housi g((46percent) (35 percent), similar to last year’s survey.


vey


t) housing 46 percent) and/o milar to last yastyea ssurv


kely tooutsource evenent year’s survey.


variety of meeting re ated serv yto outsourceutsou ce event-supply


RELATED SERV variety of meetin


nd/ r registration 35 18 ATEDSERVICESVICES


meeting-rellated services,meeting-related se vicices t-supply


elated services y


es,


26


Golf


A majority (68 percent) of respon- dents indicated that none of their


meetings included a golf event. In last year’s survey, a majority (59 percent) said their meetings involved golf events.


Spa Access


One-third of respondents (31 percent compared to 36 percent in last year’s survey) said it is important for their attendees to have access to a spa facility during their meeting.


www.pcma.org


pcmaconvene March 2012


55


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