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Operating Ratios


Conventions, exhibitions, and meetings continue to comprise almost one-third of organizational income, a number that has remained consistent for many years.


2011 CONVENTION/ MEETING BUDGET


More than one-quarter of respondents (27 percent) report that their organization’s total convention/meeting budget in 2011 exceeded $2.5 million, and one-half (51 percent) indicate that it was $1 million or more.


NUMBER OF EVENTS WITH EXHIBITS HELD


A majority of respondents (84 percent) hold at least one event with an exhibit every year, about the same percentage as last year’s results.


NONE 16%


MORE THAN 10 9%


6 TO 10 6%


3 TO 5 17%


$100,000 TO


Average: 3


$249,999 9%


$250,000 TO


$499,999 14%


1 36% Operating Ratios 2 16% Operating Ratios


$500,000 TO


$999,999 13%


LESS THAN $50,000


7%


$50,000 TO


$99,999 6%


Average: $1.27 million vs. $1.24 million in last year’s survey


MORE THAN $2.5 MILLION


27%


$2.5 MILLION 24%


$1 MILLION TO


Will the meetings industry as a whole improve or stay the same?


“Probably improve. I see it with hotels and the lack of interest in offering incentives as they were two years ago when the economy tanked. The industry isn't the same as it was, but in my 20-plus years of experience, I've seen many ups and downs. Associations tend to be the most consistent business for hotels, yet they prefer to serve private and business clients.”


46


pcma convene March 2012


www.pcma.org


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