OOKING FOR A NEW BEACH DESTINATION OR AN urban city that will generate excitement in attend- ees? Find both in Santa Monica, where creativity and innovation are as vital to the location as its beaches and postcard-perfect views. From its early days as a global center for aviation to the city’s later emer- gence as “Silicon Beach,” Santa Monica has always drawn artists and innovators eager to pursue their visions. This blend of urban sophistication and nat-
ural beauty makes it the perfect backdrop to inspire innovation in meeting attendees as well. Santa Monica seems to be on the tip of everyone’s tongue lately,
with National Geographic naming the destination as one of the world’s top 10 beach cities, and Forbes giving a nod to its down- town as one of the 10 best in the country. The 8.3-square-mile city offers a close-knit collection of hotels, restaurants, shopping, and beaches, all within a few blocks of each other. Santa Monica is also easily accessible for attendees since it’s only eight miles from Los
Where Urban Energy Meets Beach Town Cool
Angeles International Airport and 13 miles from Downtown Los Angeles. And whether it’s a business meeting in a confer- ence room or a special event in an airport hangar, the city’s array of unique off-site venues ensure an unforgettable expe- rience. Santa Monica is always looking forward to what’s next, and groups who meet there are sure to catch its creative wave. n