This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
Other Duties as Assigned Other Duties as


Other Duties as Assigned


Rush to Judgment Elisa Perodin, CMP, CEM Vice President, Coulter / Managing Director, Coulter Events


When I was at the National Association of Broadcast- ers [NAB], we had our Radio Show scheduled to be in Philadelphia in September of 2003. NAB is no stranger to dealing with protesters, largely because of all of the lobby- ing they do on Capitol Hill. So we dealt with that for every show that we did. At this particular event, Rush Limbaugh was going to


be our opening keynote speaker. It was just a couple of days before the show, and he decided to make those com- ments about Donovan McNabb, the Philadelphia Eagles’ quarterback, on ESPN — that McNabb was treated with kid gloves by sportswriters because he was African-Amer- ican, or something like that. A perfect storm was brewing: We had Rush as our keynoter, McNabb comments, and our event just happened to be in Philadelphia! Once he made those comments, we knew what to ex-


pect — that we were in trouble. We were met with a lot of protesters, not necessarily of NAB but against Rush — some activists, and a lot of Eagles fans. I mean, anyone you could think of was out in front of the convention cen-


120 pcma convene March 2012


ter. Thank goodness we had a great chief of security at the time that did a superb job mobilizing his security team and controlling the crowds. There was a lot of press coverage. You know the say-


ing “any press coverage is good press coverage” — we claimed this on that day. The Radio Show doesn’t usual- ly garner much press coverage because it’s the smaller of the two NAB shows. But that year it was on every major news channel, which was great to see. And selfishly, as the events professional, I loved seeing my stage set on the big screen. Even though it was a last-minute thing that happened,


we were able to collect ourselves and come up with a plan of action and execute it on site. That’s a good lesson in it- self. A lot of times in the events industry, you’re not going to get a heads-up on what’s happening. You just have to be able to react to things quickly and efficiently. But probably the real moral of the story is don’t tick off


Eagles fans. That is a good moral. — As told to Christopher Durso


www.pcma.org


ILLUSTRATION BY EDEL RODRIQUEZ


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126