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convene’s 21st annual meetings market survey


2011 TOTAL ANNUAL BUDGET


Almost one-third (32 percent) of respondents indicated that their organization’s total annual 2011 budget was $10 million or more (down from 35 percent in last year’s survey), and more than half (51 percent) reported that it was $5 million or more (similar to last year’s survey).


$250,000 TO


$499,999 7%


$500,000 TO


$999,999 8%


Average: $6.77 million compared to $6.93 million in 2010


LESS THAN $250,000


10%


MORE THAN $15 MILLION


21%


$10 MILLION TO


$15 MILLION 11%


OFFERING CITY-WIDE HOUSING


The preferred methods for handling city-wide housing: in-house (41 percent, similar to 43 percent reported in last year’s survey) or retain a third-party housing service (29 percent, down from 34 percent in last year’s survey). Eighteen percent used convention bureau housing in 2011, similar to last year’s survey results.


IN-HOUSE (DO IT YOURSELF) 41%


OTHER 12%


$1 MILLION TO


$2.49 MILLION 10%


$2.5 MILLION TO


$5 MILLION TO


$4.99 MILLION 14%


Operating Ratios


$9.99 MILLION 19%


THIRD-PARTY HOUSING SERVICE


29% Operating Ratios


CONVENTION BUREAU HOUSING SERVICE


18%


What is the No. 1 challenge facing the meetings industry?


“Securing properties that can support the massive amounts of bandwidth required to hold our meetings.”


“Time management—expectation as a member of the ‘C-suite’ to manage more operations within the association versus just the meetings department.” “Writing and reconciling grants for corporate Pharma support.”


50


pcma convene March 2012


www.pcma.org


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