iGaming iGAMINGBRIEFS
MASSIVE JACKPOT WIN AT PAF
A Finnish player has won 6.9m euros on a slot machine on
Paf.com - the largest win ever on an online game in Finland and the second largest in the world. Paf’s head of press and PR Anders Sims said: “These wins are obviously really great for Paf too. They show that it is possible to have really big wins with us and that you really can realise your dreams and win a fantastic jackpot. It is important that we as a gaming company take our responsibility and don’t leave the winner without any support. We make sure that the customer receives financial advice from a bank, and our advice is always that the customer keeps their identity a secret.”
PARIPLAY AT
‘FOREFRONT OF THE INDUSTRY’
Isle of Man licensed Pariplay has launched two websites
www.scratch-
games.com and
www.mamutgames.c-om. Gili Lisani, chief executive officer of Pariplay, said: “We produce high quality, multi- vertical fixed-odd games, in order to provide a unique gaming experience to our players. We focus on security, therefore offer an online gaming environment that is 100 per cent transparent. We use a unique algorithm that enables operators to assess the risks and be fully aware of the minimum profit available and we give the player better odds than our competitors. This is the future of online gaming and we are at the forefront of the industry.”
POSITIVE Q4 FOR NETPLAY TV
Interactive gaming company NetPlay TV has revealed that its Q4 KPIs are ahead of the same period in 2010. The firm managed a 27.2 per cent increase in new depositing casino players to 9,261 for the quarter and a 21.7 per cent increase in active
depositing casino players to 17,783. The firm said: “Whilst Q4 is traditionally a strong period within the industry, following an exceptional December, the directors’ are anticipating that the company’s full year results will be ahead of market expectations. The company has adjusted its reported KPIs in Q4 to focus on depositing casino players as the directors believe these KPIs better explain the performance of the business and are a more accurate reflection of underlying revenue growth.”
Virgin Bingo ad ‘Willy Wonka for adults’
With a newly revamped website to promote, Virgin Games is giving its online bingo operation a slick new advert.
BINGO V
irgin Games has launched a brand new tele- vision advertis- ing campaign for
its bingo site - Virgin Bingo. The latest advert is part of a £500,000 marketing cam- paign to run in the first quar- ter of 2012. The firm described the promotion as a ‘new concept’ for Virgin Bingo and a departure from its previous animated advertisements.
The new ad takes on a
Willy Wonka meets Virgin theme: staged in an imagi- nary factory where Virgin Bingo is made, a woman is taken on a backstage tour of the fantastical premises where Oompa-Loompas have been replaced by happy, dancing Virgin staff. The new commercial also introduces Virgin Bingo’s
new welcome bonus: “Deposit £10 and play with £35”, as well as new exclu- sive Virgin Group prizes. The campaign focuses primarily on women aged between 25 and 54 - the core target market for online bingo - with day time sched- uling on channels such as Five, a range of Sky UK and ITV digital channels. The 30 second advert was produced by ABF Pictures with Manning Gottlieb OMD acting as media plan- ners and buyers. The advert is scheduled to run for mul- tiple campaigns through- out the year across both terrestrial and freeview channels.
Simon Burridge, CEO of
Virgin Games, commented: “This new advert has a flavour of Willy Wonka for adults about it. It has lots of
energy, excitement and fun - just what consumers have come to expect from a Virgin advert. “We first advertised
Virgin Bingo on TV in 2010 and have witnessed fantas- tic customer acquisition rates as a result. We’ve found that TV advertising is a natural fit for bingo. Con- sumer trust and a sense of security and familiarity are very important attributes for a bingo brand. Being part of the Virgin brand helps to reassure cus- tomers that they are play- ing with a reputable company, while TV ads raise awareness of our exis- tence and help to reinforce that trust and brand aware- ness.”
Matt Barraclough, cre- ative director at ABF Pic- tures, commented: “We
were thrilled to have the opportunity of working with the Virgin Games team. A brand like Virgin allows us to think bigger and look at online bingo in a differ- ent way. We wanted to stand out from traditional bingo commercials and do it in a very Virgin way.
“The commercial itself was produced over three months. The action was captured on green screen and the entire factory back- drop was then created using 3D modelling and anima- tion. The inspiration for the advert was the core Virgin brand values: fun, value for money, innovation, quality, competitive challenge and brilliant customer service. We combined these values and used iconic Virgin styles to create an exciting and memorable advert.”
VIRGIN BINGO HAS A NEW ADVERT OUT
Media Corp to provide Hippodrome Casino with online gaming
London’s newest casino will be getting an online gaming website courtesy of Media Corp. CONVERGENCE
G
aming and advertising group Media Corp, the owner of Purple Lounge, has signed a con- tract with the Hippodrome Casino to provide a suite of online gaming products, including online casino and poker games to the soon to be launched venue. The Hip- podrome Casino is a £40m redevelopment of an iconic and historic venue to create a 90,000 square foot ‘inter- national style casino’ in the heart of London’s West End. The new venue will have three gaming floors, a restaurant run by the One Group, five bars, a two tier smoking terrace and poker room as well as a 200 seat cabaret theatre, and is antic- ipated to receive approxi- mately 1m visitors in its first year of operation.
The joint online venture, which is on a revenue shar- ing basis, is forecast to gen- erate approximately 100,000 new customers per annum. Cash deposits in the first year of the contract
8 BettingBusinessInteractive • FEBRUARY 2012
THE HIPPODROME CASINO IS ON THE CORNER OF LEICESTER SQUARE
Hippodrome Casino across a wide range of the media, which will include outdoor, television and printed media. In addition, there will on-site promotional vouchers and media at the physical casino offering extensive promotions to sign up and play online, and the casino will host off line finals for the online tourna- ments and offer a club- house for online customers.
are forecast to be circa £12m in the first 12 months from launch on 1 April 2012. The contract stipulates that Media Corp will pro- vide a Hippodrome Casino branded online offering ini- tially providing an online casino and poker. Further gaming products including Sports betting and Bingo will be added through the course of the year. Media Corp will maintain the soft-
ware, all financial transac- tions and 24/7 customer support for the new ven- ture. In addition, Hippo- drome Casino customers will be able to make cash deposits and withdrawals from their online accounts through the actual casino venue and the directors believe this is a unique serv- ice in the UK casino market. The new service will be heavily promoted by the
Justin Drummond, CEO of Media Corporation, commented: “This is a major deal for Media Corp, which will see the scale of Media Corp’s online gaming business grow enormously. Whilst we already have a sizeable business in online poker, growth of our online casino business has been a partic- ular focus for the Group. The deal will be a major step change for Media Corp as we build a significant presence in the UK and international online
gaming market. The Board is also delighted that the placing to the maximum amount of the share author- ity was oversubscribed, demonstrating the belief that investors have in our continued growth.”
Hippodrome Casino chairman Simon Thomas added: “We are very excited about working with Media Corporation. We are creating something special with the Hippo- drome that should start a new era in gambling led entertainment in the UK. We needed an online part- ner that was doing some- thing special with online casinos, who reflected our standards and desire to do the basics superbly, but add a layer of fun and flair and we are proud to have Media Corporation as our online partner. Together we should be able to create something larger than the sum of the parts and give a new dimension to both businesses.”
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