BettingBusinessInteractive • FEBRUARY 2012
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CORPORATE
Amaya agrees Cryptologic price
mayahas agreed to purchase online gaming developerCryptologicfor US$35,817,144 (£22.7m). David Baazov, president and CEO of Amaya, commented: “We believe we share many of the same fun- damental values and business philoso- phies as CryptoLogic and we are excited about the opportunity to work in partner- ship with its management and employees. We are also excited about the opportunity to integrate CryptoLogic’s expertise, ca- pabilities and relationships with our existing worldwide operations. We look forward to completing the acquisition as another important step in our international expansion strategy to deliver leading edge gaming solutions to our ex- panding global client base of regulated gaming operators and governments.” DAVID BAAZOV
A
Sciplay replaced by ‘relationship’
T
he Sciplay joint venture between sup- ply giants Scientific Gamesand
Playtechhas been downgraded to a ‘strategic relationship relating to internet gaming products and services’. Playtech will now license its gaming software to Sci- entific Games on a mutually non-exclusive basis for use by certain categories of Scien- tific Games’ current and prospective cus- tomers. This restructured arrangement seeks to replicate the successful strategic relationship that Scientific Games’ Global Draw subsidiary and Playtech have in place for use of Playtech’s Videobet technology for server-based gaming machines (pic- tured). The par- ties anticipate entering into ad- ditional docu- mentation in the coming weeks to further detail certain aspects of the arrange- ment.
GAMES
Betsson Reely likes Leander
B
etssonhas agreed to take four more titles from the Leander Gamesport- folio; Reely Roulette, Megadeth, Treasures of the Sahara and Snake Slot - via the GTS platform.
Roman Briquet, games manager at Bets- son, said: “We were really impressed by the Reely Series of games and the innovative side bet feature that bridges the gap be-
LICENSING
IGT renews Hasbro
B2B iGaming Listings marketing
partnership I
nternational Game Technology (IGT) and Hasbro, Inc.have an- nounced a renewal of their ex- clusive interactive casino game
licensing agreement through the end of 2014. The agreement gives IGT, via its inter- active division based in San Francisco, the rights in legalised jurisdictions, to continue distribution of online casino games created specifically for famous Hasbro brands. IGT currently offers a wide-range of casino games based on Hasbro brands such as Mo- nopoly, Cluedo, Battleship, Transformers and Dungeons & Dragons. The agreement also includes provisions for IGT to produce
and distribute new games based upon addi- tional Hasbro brands. “IGT is delighted to have reached agree- ment to continue and also build upon our successful business relationship with Has- bro. IGT is well known for offering high quali- ty online and mobile games, and some of the more popular games that we have produced are based on Hasbro brands,” said Gideon Bierer, executive vice president of IGT Inter- active. “We look forward to developing new and innovative games that leverage Has- bro’s iconic gaming brands. The launch of Monopoly Plus this spring will feature excit- ing and ground-breaking innovation.”
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tween slots and table games. In all, we have a great opportunity to reach out to new and existing customers with a wide variety of games, and we are delighted to be working alongside Leander Games now and in the future.”
Aristocrat opening O
penBet has signed
an agreement with Aristo- crat, one of the largest land- based casino slot providers, which will see it adapt a num- ber of Aristo- crat’s top per-
forming games to the online format and make them available to operators through the OpenBet games package releases and through OpenBet’s subsidiary, Electra- cade. David Loveday, CEO of OpenBet, said: “This major partner agreement with Aristocrat is another example of how OpenBet can work with companies to en- sure that the best content is available to on- line operators. The gaming industry has been going through a transition that is see- ing proven land-based content transcend- ing to online platforms.” CAPTION: David Loveday
bb89-b2bigaming-davidloveday.JPG
ComTrade plays Bally B
ally Technologieshas signed a tech- nology development agreement with
ComTrade, which will enable Bally to leverage ComTrade’s extensive online de- velopment experience to accelerate Bally’s delivery of its land based slot games to an online audience.
Aleš Gornjec, director of gaming at Com- Trade, said: “Bally Technologies is a well re-
spected industry player with a history in landbased gaming that dates back to 1932. This just goes to show that the gap is clos- ing between the online and land based in- dustries. We believe that ComTrade’s expe- rience and development strengths will ac- celerate Bally’s growth in the iGaming space, and we look forward to developing this relationship further.” CAPTION: ALEŠ GORNJEC
LIVE CASINO XPRO increases its reach
L
ive gaming provider XPRO Gaming has announced a deal that sees the XPRO Live Casino games integrated into the GamMatrix gaming management plat- form from EveryMatrix. As well as a live casino experience, XPRO also has a wide range of single and multi-player games. Artemisbet is already live and four other gaming brands, TeamBet, Royalbloodcasi- no, 24winbet, and Jetbull, are set to launch with XPRO on the GamMatrix platform. XPRO CEO Itzik Alon said: “Our newest re- lease is an innovative live dealer version of the popular Texas Hold’em. In this multi- player version your poker network will be able to play with our Live Dealers within your poker player’s liquidity, adding a new exciting dimension to the game.”
sales@microgaming.com www.microgaming.com
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