32 B 2 B Sportsbook Planetwin365 in the Zone Returning custom
Leeds based Buzz Sports has launched its flagship product Zone- Play as an online offering via a partnership with European opera- tor, PlanetWin365. This develop- ment not only opens up ZonePlay to new territories across the conti- nent, but also gives players the opportunity to play along with tel- evised sport.
Buzz Sports’ chief commercial of- ficer Ian Williams said “We are very happy to be working with PlanetWin365. They already had a strong in-play offering, but the in- troduction of ZonePlay now gives their customers chance to get involved with every twist and turn of live games.”
Bet on it
A typical soccer
game can offer over 60 unique
betting oppor- tunities. ZonePlay is also currently available for tennis and cricket, and with baseball and basketball due for launch in early 2012, the number and variety of in-play bets taken by PlanetWin365 is set to continue to grow.
Perfect fit
Antonio Papa, project manager of PlanetWin365 - the online brand of SKS365, added: “We are de- lighted to have added Zoneplay to our offering. It is a perfect fit for the PlanetWin365 philosophy of sports betting as entertainment.”
PLATFORM
OpenBet takes the Atlantic
BettingBusinessInteractive • FEBRUARY 2012
OPENBET HAS SCORED MAXIMUM POINTS WITH ATLANTIC LOTTERY
forces with Atlantic Lotteryto launch its sportsbetting platform. Open- Bet’s platform is now used for the purchase of Atlantic Lottery’s PRO•LINE sports wa- gers through both retail and online plat- forms. OpenBet’s platform also provides players with access to an extensive range of statistical content, feeds and forums. OpenBet now provides gaming solutions
O
for three of the five provincial lotteries in Canada: Atlantic Lottery, British Columbia Lottery Corporationand Loto-Québec. As a result of OpenBet’s increased involvement with Canadian operators, the company con- tinues to expand its operations and develop- ment team in its Montréal office, providing key support to its customers there. David Loveday, chief executive of Open- Bet, commented: “This launch is further proof of the strength of OpenBet’s technolo-
penBet, one of the leading sportsbook and online gaming software supplier, has joined
With a strong showing already in provincial lotteries in Canada, it is no surprise that OpenBet has secured a deal to supply yet another with betting expertise.
gy offering and our expertise in working with major government-backed organisations across the gaming world. We are proud to be the sports-betting technology provider of choice for Atlantic Lottery. We look forward to working closely with them to provide a dy- namic online gaming and betting experi- ence to their customers.” Joey Cormier, sports category manager for Atlantic Lottery, said: “OpenBet offers us a world-class sports-betting platform and a dedicated, knowledgeable team. This was a complex technology project that involved multiple vendors and integration points. Thanks to OpenBet’s expertise, we’ve suc- cessfully launched a sports-betting experi- ence that our players are enjoying.” The firm has also been expanding into
casino licensing and working in partnership withMX Gaming, it will launch a fully brand- ed David Hasselhoff slot game and scratch- card that will be available to all customers from early 2012. Aimed primarily at the bingo and casino markets and available in numer- ous different skins, the main concept of the games will be to help David Hasselhoff’s character along his eternal quest of becom- ing a millionaire celebrity and will include humorous twists along the way. Loveday added: “OpenBet is proud of its leading portfolio of branded content and the introduction of David Hasselhoff’s iconic ‘Hoff’ character is further evidence of the in- novative way OpenBet brings interesting content to its customers. The much loved Hoff persona allows OpenBet to bring
games that are not only quirky and fun but appeal to a wide range of customers.” David Hasselhoff commented: “The name of the game is to work with the right partners to produce fun and new interesting material. I look forward to working with OpenBet and MX Gaming to give bookmakers, bingo providers and lotteries the opportunity to jump in on the action and rev up gaming au- diences far and wide.” Ike McFadden, director of business at MX Gaming, added: “We always look for ways to bring our film and TV experience to the gam- ing space, but our recent shoot in Hollywood with David was flat-out one of the most fun experiences we’ve ever had on-set. He’s fun, energetic, and the perfect crossover act for the online gaming world.”
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