36 B 2 B iGaming
SLOTS Net
Entertainment unveils Scarface platinum game
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et Entertainment, provider of high-quality casino games, has revealed its latest platinum game - Scarface. Adapted from
Brian De Palma’s 1983 hit film, Scarface play- ers follow the story of Tony Montana’s rise and fall in gangland Miami. The game itself is a five-reel, 20 win-line slot. Three Stacked Wilds on three different reels activate Nudge Spins and Free Spins features, plus a thrilling bonus game based on the “Say hello to my lit- tle friend!” shootout sequence from the film. A large crowd gathered to witness the un- veiling at the ICE Totally Gaming conference. As the curtain fell, they greeted the sight of the iconic image of Al Pacino as Tony Mon- tana before being treated to the game’s fan- tastic intro sequence and demonstrations from Net Entertainment staff.
It is the second time Net Entertainment has
created a game based on a major classic Uni- versal movie title, following Frankenstein, which launched in May 2011. Frankenstein was well received by the casino and gaming
community and has since grown to become extremely popular.
“Scarface is a hugely popular film and
we’re delighted to be able to present such an iconic title to the gaming community,” com- mented Björn Krantz, acting president and CEO of Net Entertainment. “It’s been a joy to see the concept develop and we thank Uni- versal for their co-operation in bringing the game to life. As with Frankenstein, our previ- ous branded game, we aimed to use a world- renowned title as a platform on which to build a slot game that pushes the boundaries of in- novation and excitement value. “We’re extremely hopeful that Scarface will support our partners’ agenda for growth and our investment in the brand is yet further proof of our commitment to provide portfolio excellence in everything we do.”
and hospitality business Peermont Group, to launch an online operation. As part of the 50:50 JV, Playtech will deploy its PTTS turnkey solution, including its online marketing and player-retention capabili- ties. South Africa currently permits online sports betting and it is intended that the JV will hold a sports betting licence and com- mence operations in 2012. This will enable the company to position itself as a well- recognised online brand in advance of reg- ulations permitting online gaming, ahead of which customers will be able to play on- line poker and casino games in a ‘play for fun’ environment.
POKER Loyalty deal on MPN T
CASINO Sheriff gets NYXed
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YX Interactive, part of the recently formed NYX Gaming Group, is now of- fering a full range of 3D titles from Sheriff Gamingvia its Open Gaming System. Eric Roskamp, spokesperson for Sheriff Gam- ing, commented: “Sheriff Gaming’s 3D games provide superior options for online gamers, providing players with a different kind of gaming experience thanks to cre- ative plots, unparalleled graphics and ad- vanced technology. By distributing our games via NYX Interactive, we will reach a much broader audience, in- creased jackpot sizes and brand recognition of our games.”
Cozy goes Green C
ozy Gameshas appointed Tim Green as chief operating officer to its Isle of Man licensed business. For the last seven years, Green has worked within the gaming sector for companies such as PIMS-SCA and Lottery Dynamicsspecialising in creating new game concepts on behalf of both operators and vendors. Managing Di- rector Sreeram Reddy said: “This is a very exciting time for the company, particularly for the mobile gaming sector where we are an experienced software provider. Tim has been appointed to work alongside the man- agement team and assist in spearheading
further developments throughout our en- tire business.”
Three year deal for Amaya
maya Gaming Grouphas entered into a development and licensing agreement with land-based slots developer Aristocrat. The three-year agreement al- lows Amaya, through its wholly owned subsidiary Chartwell Technol- ogy, to adapt a num- ber of Aristocrat gam- ing titles for use in on- line and video lottery terminal applications. Amaya now joins OpenBet and Chartwell as a distributor of online versions of Aristo- crat’s slot games. Gillian Findlay, general manager online gaming for Aristocrat, said: “Aristocrat’s proven slot content is ideally suited to transition to the online space, as our initial titles have shown. Online gaming is growing rapidly, and Amaya’s strong dis- tribution helps expand the reach for our ex- tensive portfolio to more players.”
A GILLIAN FINDLAY REGULATIONS
South Africa market targeted
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laytechhas signed a Joint Venture agreement with South African gaming
he Microgaming Poker Network (MPN) has signed an agreement in prin- ciple with customer loyalty expert Initial Rewards, which will make loyalty stores available to operators across the MPN. Lydia Melton, head of network games at Mi- crogaming, commented: “Loyalty stores have been proven as a powerful player re- tention feature and we are excited about the opportunity to work with Initial Re- wards in providing them to our operator base. The MPN caters to a diverse range of clients, from large publicly listed compa- nies, to smaller operators in niche and re- gional markets. By partnering with Ini- tial Rewards at a network level we are able to offer loy- alty stores to all our operators and we are delighted to en- hance our offering to our customers.” LYDIA MELTON
SOCIAL IGT doubles down I
GThas reached an agreement to acquire Double Down Interactive LLC- a lead- ing online social gaming company and de- veloper of the popular DoubleDown Casi- no found on Facebook - for up to US$500m. According to
AppData.com, DoubleDown Casino currently has 4.7m monthly active users, up from 3.3m in October 2011. “As technological innovations increasingly in- fluence consumer behaviour, social dy- namics are quickly transforming entertain- ment and gaming experiences every- where,” said Patti Hart, CEO of IGT. “The addition of Double Down launches IGT into a leader- ship position in so- cial gaming, ex- tends our global reach through new mediums, and leverages our un- matched expertise in game develop- ment.” PATTI HART
Oranje E LIVE CASINO
BettingBusinessInteractive • FEBRUARY 2012
Casino and Evolution go Dutch
volution Gaminghas signed an exclusive agreement to supply Oranje Casinowith two lo- calised, dedicated Live Casino
tables staffed by native speaking Dutch dealers.
Oranjecasino.com is the first and only online casino to offer native Dutch speaking dealers to its players. Evolution Gaming will provide the live platform that has been fully integrated into the Swiss- game platform Oranje Casino has used since 2005, so that players can benefit from a single wallet solution to play in the new live casino.
Oranje Casino CEO Emiel Dunning said: “Our strategy is focused on optimal locali- sation and maximising opportunities in Dutch speaking markets - and, in our view, Evolution offers the best and most flexible online Live Casino solution for delivering a localised service. We are proud to be the first and only casino to offer native Dutch speaking dealers. Localisation has always been an integral part of our marketing strategy and the choice for native Dutch speaking dealers was a logical one in that respect. We have spent a considerable amount of time recruiting the absolute best people and are confident that this team will make our players feel right at home in our new live casino.” Evolution CEO Jens von Bahr added: “Our dedicated, localised tables have been proven to drive up revenue and in- crease customer loyalty for our clients. The internet may well be global, but play- ers feel very comfortable playing along- side fellow nationals and interacting on- line with dealers who are native speakers and who understand a country’s or re- gion’s culture. We’re really looking for- ward to helping Oranje Casino build new revenue using our well-established local- ized Live Casino model.”
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