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BettingBusinessInteractive • FEBRUARY 2012 Essential Guide to ... ICE 2012 MRG SYSTEMS
MRG Systems in the running for live odds
Independent bookmakers can join the live betting revolution - all they need is a widescreen TV and MRG’s latest product.
RG Systems launched its live betting solution for inde- pendent bookmakers at the ICE show, a system that it has developed in tandem with price supplier Super Soccer. Developed with Euro 2012 in mind, the display system shows live games in the top left of the screen with live odds markets and stats wrapped around the game, in easy sight of any football punters watching the game. The system comes in two different standards - a premium prod- uct which includes Sky Sports, and a standard version without pic- tures in which the live odds are displayed in a traditional way. The product has been designed with ABETA EPOS in mind.
ABETA till files will be created and managed by Super Soccer Bet Stream to help those running that particular EPOS system. For those without ABETA till systems every price change will be timed and recorded in a data log for added security. The ‘in running’ markets will provide prices for outright match odds, to score the next goal, over/under goals and draw no bet. Other markets are planned for introduction later in the year. The
SUPER SOCCER’S JEEVE JEYARATNAM AND MRG’S IAN HUNTER WITH THE IN- RUNNING DISPLAY
companies also anticipate opening the system into sports other than football in the future.
MRG had also launched BIDS5 for the UK. The next stage of the BIDS system has already been rolled out by the New Zealand TAB and contains added automation but with the ability for manual in- tervention at studio level when necessary. Screens can be divided into windows each with their own template, allowing complex dis- plays to be easily designed and content can be selected from mul- tiple events or sports. Multi level carousels allow content of one window to be syn-
chronised with another window and multiple groups can be creat- ed to manage any situation or address any demographic. Content can be controlled according to field sizes, markets available, time before event off etc and form, tips, profiles are easily included with marketing appropriate to the event able to be shown. Also on show was the latest version of the popular DailyForm touchscreen form guide which is capable of printing betting slips to allow betting shop customers to print off their own bets.
Terminal approach to football betting
The Football Pools is spreading its reach internationally thanks to a partnership with Premier Pools.
S SIS SIS talking about text appeal
A new partnership between OpenBet and SIS sees the broadcaster become the main distributors for the newly renamed SISPromote text system.
t ICE, SIS introduced the latest in text display systems for its LBO cus- tomers - SISPromote - and the firm has re- vealed that it has an EPOS system in devel- opment. The move has been made possi- ble following a licence agreement be- tween SIS and OpenBet, enabling SIS to take the existing OpenBetPromote prod- uct and developing and marketing it to in- dependent bookmakers.
SIS will also be able to offer the new sys- tem to other UK, Irish and international bookmakers and use its operational bu- reau in Milton Keynes to manage the serv- ice. The system is aimed at increasing rev- enue by offering more information and therefore more betting opportunities. It enables big screen promotion of high-pro- file events and more flexibility on betting options, to meet the ever increasing SIS product portfolio.
It offers flexible presentations from var- ied single screen forms (8-28 screens) pro- viding a traditional style of display, to a multi-view style of presentation using a smaller number of larger LCD/LED screens, through to the latest in video-wall presentations, giving customers a ‘cine- matic’ experience.
SIS is to provide a full bureau service to
THE NEW SISPROMOTE TEXT SYSTEM IS FLEXIBLE IN AN LBO ENVIRONMENT
support new and existing shop customers. Existing customers of TDC and iSIS screen systems will also be able to upgrade to SIS- Promote. The upgraded bureau will have extra capacity to provide a service to those customers using similar technology such as ALBOS or its derivatives.
The company also announced the roll- out of streaming services to three major bookmakers as part of its push into the e- gaming market. Bet365, Paddy Power and OneXTwo are taking live streaming of weekly horse racing from Dubai, culmi- nating in the world’s richest meeting, the Dubai World Cup on 31 March. Dubai, with 32 fixtures, is part of a 7-day-a-week pack- age which SIS has unveiled and which will see more than 6,500 events from horse and
greyhound racing on offer to online book- makers.
Speaking at ICE Totally Gaming, Jack Davison, director of sports data, SIS, said: “This is a growing market. We understand there is already great product on offer, but we believe there is room for more. Our of- fering means that we can provide live rac- ing every day of the week.”
In greyhounds, SIS is streaming Racing Post Greyhound TV with racing on Thurs- days, Fridays and Saturdays from Hove, Monmore, Romford, Sunderland, Cray- ford and Newcastle, with further racing from the Greyhounds Premier League and 150 meetings a year at Shelbourne Park, Ireland’s premier dog track. In addition to Dubai, there is horse racing from Latin America - Argentina, Chile and Uruguay - which runs throughout the year. Where SIS believes it has an edge is a comprehensive capability that fits all the demands of the modern bookmaker. Davi- son said: “Our experience with GTV is a great example of SIS’ all-round expertise - we film the races, our new fibre optic net- work moves the pictures around, and we can supply a full data feed to accompany our exclusive distribution. That’s the model we are taking into this market.”
portech, operator of the Football Pools, has teamed up with the Grena- da-based Premier Pools Limited in order to promote a terminal interface for the pool- betting product. The terminals have been in operation since August 2011 and have been exported to places such as Trinidad, Grenada, Nigeria, Albania, Romania, Bosnia, Croatia, Phillipines and Antigua. The terminal has a multilingual option and is able to accept any note based interna- tional currency or magnetic card. Premier Pools CEO Matthew Deith com- mented: “We are the only company outside the UK who is able to offer the chance for a player to win a life changing bet from the English Football Pools anywhere in the world via our state of the art server based terminals. Having the ability to offer play- ers the chance to win millions every week is a significant selling point. We foresee that the Pool will grow to a weekly prize draw of a US$10m in less than three years.” Premier Pools monitors all terminals from its Grenada head office on a realtime basis monitoring performance and remote fixing any faults that may occur during op- eration. The firm manages an extensive back office system that allows it to interro- gate data remotely 24 hours a day. Premier Pools’ management team has extensive experience in machine-based gambling and is actively seeking for new markets and partners for the product. To add to this offering Premier Pools has inte- grated a sports betting trading exchange platform to provide players with the ability to bet on a large selection of international and localised sporting events which are tai- lored depending on the legislation and the demographic of the country.
Sportech has recently been diversifying the platforms via which people can bet into the Football Pools, as recent deals with JenningsBet and Ladbrokes demonstrate, but the introduction of a terminal-based product in previously untouched territo- ries could provide a further boost to the pool jackpot.
PREMIER POOLS CEO MATTHEW DEITH
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