BettingBusinessInteractive • FEBRUARY 2012
B2B 31
£60,000 to £100,000. The day of the two races - which this year will be on Saturday 7 July - traditionally attracts the largest Sat- urday attendance of the year at the race- course.
Dickon White, Haydock Park’s manag- ing director, said: “The valuable contribu- tion that bet365 will be making to this day has allowed us to raise the level of prize- money for the Old Newton Cup, Haydock Park’s most historic race and one of British racing’s ‘Heritage Handicaps’.”
Premium partners R
EXETER WILL BE ON TURF TV FROM MAY
of shops that could potentially survive with- out Turf TV but we have a very loyal cus- tomer base and we want to offer them the best possible service.” Greg Knight, MD at Jenningsbet, was even more emphatic: “The majority of our shops are in direct competition with the majors and horseracing still represents a
vital ingredient of our business, so we’ve agreed a three-year deal with Turf TV so we can compete strongly in all our local mar- kets.”
William Hill, the largest operator in the UK, has already agreed a new five-year contract which will take them through until 2018.
acing UKhas signed up Coral,Lad- brokes, William Hilland Sky Bet as
the channel’s premium partners in a new one-year deal. The partnership means the four major bookmakers will receive signifi- cant exposure on Racing UK’s various plat- forms, including through the TV channel, online, print and promotional activities. Racing UK commercial director Nick Mills was ‘delighted’ with the deals in a ‘testing economic climate’. He added: “We
have enjoyed excellent relationships be- fore with channel partners Coral, Lad- brokes and Sky Bet, and are delighted to welcome William Hill on board too. It should be an exciting and fruitful 12 months ahead.”
CONTENT Planning ahead
S
IShas unveiled a new interactive pro- gramme Scheduler for its LBO chan- nels so customers and shop punters can keep up to date with what’s on now and later.
The Scheduler is a rolling 28-day guide which covers the three main SIS chan- nels - FACTS, SIS+ and its international
channel, SIS2, while there is also a running order for the Virtual Betting Channel. The firm is also alerting betting shop cus- tomers that the 49’s teatime draw is set to switch to its summer timing. The teatime draw, usually held at 4.49pm during the winter, will revert to 5.49pm from 20 Febru- ary. The 49’s draw takes place twice a day, each day, with the earlier draw held at 12.49pm.
MRG Systems Limited The Mill, Upper Mills Estate, Bristol Road, Stonehouse, GL10 2BJ
T +44 (0)1453 820840
E
sales@mrgsystems.co.uk F +44 (0)1453 820860 W
www.mrgsystems.co.uk
ACTION IMAGES / JULIAN HERBERT LIVEPIC
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48