BettingBusinessInteractive • FEBRUARY 2012
B2B 33
LIVE BETTING
Jennings takes a Passoker
D
eveloper Passokerhas signed deals with William Hill and Jenningsbet for its unique in-play betting product. Jen- ningsbet director Steve Templeman com- mented: “Passoker has been one of the most exciting product launches the indus- try has seen for a long time. We look for- ward to integrating it to JenningsBet and are very optimistic about the potential that this partnership brings.” William Hill Online COO Jim Mullen added: “Passok- er is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more op- portunities to bet in a num- ber of new and interesting ways on their favourite sports and television pro- grammes.”
STEVE TEMPLEMAN
LIVE BETTING
Operators enter with Matrix
S
PLATFORM PSK goes online
Z
ukido, the e-gaming and sports betting specialist, has partnered with Hat-
trick to launch a new website for Croatian operator PSK, one of Hattrick’s local brands. Zukido specialise in adding value add to a sports betting operator, and in this case provided product consultancy, design and development services for the Croatian based bookmaker. The deal between Zuki- do and Hattrick is the first phase of the part- nership with more products to come. Barry Rudolph, interim CEO at Hattrick, commented: “Zukido have added many complimentary services to our internal de- velopment team, and together we are excit- ed to be launching the first of some great new products in Croatia and beyond.”
Playtech buys Geneity G
ambling software giantPlaytechhas re-entered the sportsbook arena with the acquisition of Geneity for an initial cash consideration of £11m. The Geneity sportsbook product will enable Playtech to have a stronger offering in regulated mar- kets, where the ability to offer a high quality sportbook platform is increasingly impor- tant for market penetration. Will Slater, managing director of Geneity, said that the synergies between the respective companies and products are very strong: “At Geneity we’ve created a highly advanced sportsbetting platform with integrated in-play algorithms, per channel pricing and a scalable and modular ar- chitecture.” WILL SLATER
Betshop turns to Sports Betting Tech
ports betting solutions provider, Sports Betting Techis partner- ing with European bookmaker Betshopto offer a complete fully managed live betting solution for Betshop’s online and betting shop customers. “Betshop is an industry veteran and one of the most respected bookmakers in Eu- rope. We are delighted to provide Betshop with our leading live betting solution that of- fers more than 7,000 live games per month. Our partnership with Betshop will allow them to benefit from a fully managed live betting solution thus reducing their trading and operational costs significantly,” ex- plained SBTech CEO Itai Zak. “Not only are we trusted by respected gaming operators and online casino or poker sites, but also by leading bookmakers with an established ‘real world’ presence.” Betshop has a large presence of betting shops across Europe and a growing reputa- tion online. With phenomenal margins al- ready generated for other operators, SBTech’s live betting product and industry- leading managed services are set to gener- ate significantly higher turnover for Bet- shop. “We wanted to improve our existing plat- form by adding a much wider and richer live betting offering with more events, more bet types, more matches and, of course, a better bottom line,” commented Sisley Interna- tional Ltd chairman Vasili Xatzinakis. “As a veteran sports book operator we know ex- actly what it takes to have a successful product. We chose SBTech not only because of their superior live betting offering and the smooth and seamless integration they pro- vide, but also because of their unique under- standing of the market and their ability to provide us with fully managed trading and risk management services.”
S
portsbook provider EveryMatrixhas signed nine new deals with operators, including new partners such as TeamBet as well as existing ones such as Intragame, 21kbetand TowerGaming. “The last quarter of 2011 was indeed a suc- cessful ending of the year for EveryMatrix. We are very excited about welcoming our new partners to our expanding network, and we will do our absolute best to make sure our new clients achieve success in their key markets,” said EveryMatrix CEO Ebbe Groes. Each partner will benefit from a number of EveryMatrix products, includ- ing the GamMatrix gaming management and payment platform, OddsMatrix Sports- book, NetEnt casino software, Microgam- ing Quickfire and mobile casino.
MOBILE Widget from Bet Tracker
M
obile betting interfaceBet Tracker launched several marketing tools at
this year’s ICE show. Bet Tracker can now offer a free branding partner program and a state of the art Widget which brands can simply embed into their website. The Widg- et offers valuable sports content with live scores and real-time probabilities on all games in play. Bet Taker is the firm’s fully integrated wed based mobile solution for any opera- tor that does not have a mobile betting solu- tion, which in- cludes all the func- tionality and fea- tures of Bet Track- er. Bet Tracker can simply be integrat- ed to any existing back-end quickly with minimal effort and the firm claims it increases betting frequency by 20 per cent.
TECHNOLOGY Dell tolls for Booxware
B
ooxware, a group of bookmakers and software developers to deliver end-to- end solutions for sports gaming establish- ments, has chosen Dell OEM Solutions to deliver a customised hardware platform and a range of supply chain and support services for its appliances. . Booxware’software, eBET, provides a comprehensive solution for single- and multi-site deployments, offering full sup- port for multi-channel betting operations from risk monitoring and accounting to cash management. Dimitry Völkle, sales & marketing director of Booxware, said: “We are also in discussions around offering our customers financing options through Dell, which is another potentially massive bene- fit from working with a Tier1 provider and another compelling reason for potential customers to consider Booxware.”
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