Coral charity partnership
Coral Bookmakers has launched a fundraising partnership with Macmillan Cancer Support, with the aim of raising at least £500,000 for the charity, as well as providing cancer informa- tion to employees and customers. Fundraising will take place across Coral’s 1,700 shop retail estate throughout 2012, as well as at their Head Office, and two greyhound stadia,
Hove and Romford. CEO Andy Hornby commented: “We are delighted to be working with Macmillan Cancer Support, and to be backing the outstanding work that they carry out. I am sure that the Coral teams across the UK will get behind the fundraising initiatives, and help to raise as much money as possible for this most worthwhile cause.”
Unibet goes down under with BetChoice acquisition
Following on from its recent purchase of Solfive, Unibet has swooped for Australian bookmaker Betchoice.
CONSOLIDATION O
nline bookmaker Unibet Group is buying Betchoice Corporation Pty Ltd, one of
Australia’s leading independent online corporate bookmakers, for AU$20.0m (£13.6m). It is the firm’s second major acquisition in recent months and provides access to the fast growing Australian online market,representing a solid plat- form from which to invest further and gain market share. The firm also thinks it will now be well posi- tioned for the anticipated opening of live betting products in Aus- tralia in the future and provides Unibet with horse racing capabil- ity which can be leveraged further across the group.
Completion of the transaction is subject to approval by the North- ern Territory Racing Commission and is expected to take place before the end of the second quarter of 2012. Unibet intends to rebrand the platform from
Betchoice to Unibet following a short transition period.
Over the next two years, Unibet will invest significantly in improv- ing the Australian product portfo- lio and in marketing to establish the Unibet brand in the fast growing Australian market. Apply- ing the wider sports product range and risk management techniques within Kambi, Unibet’s B2B sportsbook division, to Betchoice, will improve Betchoice’s offering and financial performance. Kambi will also benefit from integrating Betchoice’s racing product within its portfolio.
Betchoice currently employs around 35 people in Australia who will be integrated into the Unibet team. Betchoice operates under a Northern Territory sports book- making licence and has offices in Darwin and Sydney.
Unibet CEO Henrik Tjärnström said: “This strategic acquisition
gives Unibet immediate access to the regulated Australian market, which is currently open to sports betting and horse racing. We intend to rebrand the business quickly to Unibet. Betchoice already has a strong offering and market position in horse racing and through Kambi, Unibet has the opportunity to enhance the quality and performance of Betchoice’s sports betting offer- ing and so to deliver revenue growth and margin improvements. “In addition to benefit from the already existing Australian product offering, the acquisition of Betchoice will provide Unibet with a platform to facilitate other gambling services and opportuni- ties should market conditions con- tinue to improve.” Mark Morrissey, co-founder and chairman of Betchoice, com- mented: “We are delighted to become part of the wider Unibet
BETDAQ signs new racing deal
SPONSORSHIP B
HENRIK TJÄRNSTRÖM: ‘WE INTEND TO REBRAND THE BUSINESS QUICKLY’
group. There is a substantial market opportunity in Australia and with Unibet’s expertise in mar- keting and risk management, together with its market-leading sports betting offering, I am confi- dent that we can increase substan- tially our market share and establish Unibet as one of the leading brands in Australia.”
ETDAQ, the global betting exchange, has agreed an expanded sponsorship for 2012 with Jockey Club Racecourses in a six-figure deal involving 10 of the group’s 14 racecourses and includes a second year of support for midweek Flat racing at Kempton Park. The BETDAQ Wednesday Winner Series at Europe’s premier all-weather floodlit racetrack lasts for 39 meetings, each featuring four BETDAQ races. BETDAQ’s marketing director Shane McLaughlin said: “We are very happy to bring all BETDAQ’s sponsorship and hospitality activi- ties with Jockey Club Racecourses into a single group-wide deal. The racecourses and facilities under The Jockey Club banner are the perfect arena for us to present our brand. “We are particularly pleased to continue the Kempton Park award to stable staff who are often the unsung heroes and heroines of the horse racing industry, working many unsocial hours looking after the equine stars. Likewise, we are very happy to continue the Appren- tice Series at Haydock Park, sup- porting the jockey stars of tomorrow as they develop their skills.”
The Football Pools gives you: • A £3Million Top Prize • Guaranteed margins • No set-up costs • Full marketing support
Discover how Football Pools betting can enhance your business
Contact Mark Fellows on 07785 465 272 or
mark.fellows@footballpools.com www.footballpools.com
BettingBusinessInteractive • FEBRUARY 2012 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48