38 B 2 B Back office Dart data deal
Real-time sports information firm RunningBall has teamed up with the Professional Darts Corporation (PDC) and Sport- Stat in an agreement will see live scoring data from televised PDC tournaments distributed to a range of partners. This will in- clude distribution through Run- ningBall of data to betting
companies for the provi- sion of in- play gaming.
Affiliate offer
LuckyVe- gas77 has launched its new affiliate programme, in partner-
ship with affiliate marketing soft- ware provider NetRefer. Julian Buhagiar, NetRefer’s Malta CEO, is ‘delighted’ to be working with an up-coming brand like LuckyVe- gas77: “Especially as they have such a strong focus on providing affiliates with such a competitive, well-devised affiliate programme.”
IDENTITY
Betfred takes on CallValidate for sign ups
CALLCREDIT’S LEEDS HQ Betfred has turned to Callcredit to bolster its online identification prowess for new customers. B
ookmaker Betfredhas signed up to use Callcredit Information Group’s CallValidate software to verify its online customers.
The company is using CallValidate to con- firm the identity and payment details of new and existing customers using its online bet- ting operation,
Betfred.com. CallValidate helps to protect against iden- tity impersonation and payment fraud - both of which are significant concerns in the on- line gaming industry - by checking not only the customer’s identity but also the card de- tails and bank accounts owned by that iden- tity. CallValidate’s new Ownership Fraud Alert feature further helps to prevent fraud by linking the customer’s payment details back to the identity that owns the card. The automated system, which can also
cover pre-paid and non-UK payment cards, is helping Betfred to make better use of its resources by cutting down on the need for
the lengthy, manual checks that are carried out when a retailer suspects a transaction may be fraudulent.
Dennis Luckett, head of fraud prevention, risk and payments at Betfred, said: “Call- credit have given us the one missing ingredi- ent from our customer checking solutions - online credit and debit card verification. Merging this into our existing checks gives us a fully balanced check on all our UK cus- tomers. “Callcredit moved very fast to get us live with the product and were a joy to work with. Just like Betfred, they clearly see the impor- tance of having secure checks for the safety of our customers.”
James Blake, head of sales at Callcredit, said: “Betfred is one of the biggest online operators in the UK and as more and more customers sign up to these sites, it is impor- tant that operators can protect both them- selves and their genuine customers against
fraudulent transactions and identity theft. CallValidate is a unique solution that checks both identity and payment details within just three seconds, dramatically cutting down on the time that Betfred has to spend manu- ally checking transactions.” Just last month Callcredit secured the custom of Paddy Power, which signed up for a tailored identity verification service. The bespoke identification and verification soft- ware chosen by Paddy Power allows it to check the identity of players signing up to its online betting site, both within the UK and in- ternationally. The prevention of underage betting and identity fraud is a significant concern in the online gaming sector, howev- er, effective verification tools can help re- duce this risk. Callcredit’s intelligent system will
process bulk files of player identification records provided by Paddy Power and give a confident pass/fail decision, using data
Jump in mobile transactions
PayPoint.net has announced that mFortune, saw a 36 per cent rise in transactions during November and December. As the mobile gaming service only takes payments through mobile devices,
PayPoint.net played a significant role in mFortune’s ex- traordinary growth, helping 2011 become its busiest ever year.
Video content in ads
Paddy Power has signed a new agreement to license Betgenius’ Connextra video advertising ban- ner technology which will allow the bookmaker to display live dealer video content into their on- line advertising campaigns.
BettingBusinessInteractive • FEBRUARY 2012
DENNIS LUCKETT: ‘CALLCREDIT HAVE GIVEN US THE ONE MISSING INGREDIENT’
drawn from international sources (with data held for 130 countries) and UK records, in- cluding court judgements, insolvency data and the electoral register. The service is de- signed to work in real time while maintaining high verification rates, reducing the costs and time involved in checking new players.
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