UBISOFT: The firm’s Newcastle-based Reflections studio has been nominated for an Innovation Award by the Royal Television Society of the North East for its work on Driver: San Francisco.
SQUARE ENIX: True Crime: Hong Konghas been renamed Sleeping Dogs. It will be released for Xbox 360, PS3 and PC in the second half of 2012.
NAMCO BANDAI: The publisher has signed a deal with Paramount to release the game based on JJ Abrams’ new Star Trekuniverse.
BLIZZARD: Long-awaited RPG Diablo IIIis due on PC in Q2 2012. The game was first announced in 2008.
CAPCOM: Asura’s Wrath has been pushed back to March 9th. The action title was originally due for release on February 24th
LACE: A distribution deal between Lace Mamba Global and Koch Media will see the latter bring the UK
publisher’s titles to Germany, Austria and Switzerland.
Vita’s monster High Street marketing blitz revealed
Sony’s ‘biggest campaign ever’ features pop-up stores, branded jeeps and midnight openings Platform holder signs hip-hop duo Rizzle Kicks to star in special two-minute TV ad
by James Batchelor
POP-UP shops, Land Rovers and mass midnight openings will greet the arrival of PlayStation Vita next week.
Sony has drawn up its biggest hardware campaign to date, encompassing everything from print and TV ads to sampling venues. It all kicks off today
(Friday, February 17th) with the World Is In Play TV ad, which will air around Vita’s launch on February 22nd. A similar two-minute ad, entitled My World In Play, stars UK band Rizzle Kicks and will appear online and on MTV and music channels. Sony is working closely with a West End retailer to launch a pop-up sampling store. Other retail locations will be visited by the PS Vita Mobile Team, who will teach
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consumers about the device’s different functions. The Team will travel the country in Vita-branded Land Rovers. High Street retailers will be able to kit out their stores with a wide range of POS materials. There is also a training guide available for
VITA ROOMS HEADS TO LONDON
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CHECK OUT THIS WEEK’S VIDEOS:
PS Vita TV ad Street Fighter X Tekken Armored Core V
Videos are available within the free iPad Edition of MCVon iTunes and the free Browser-based Digital Edition, which can be accessed at MCVUK.com
FOLLOWING successful events in Manchester and Glasgow, the Vita Rooms sampling tour arrives in London today (Friday, February 17th). The Oxford Street venue will be open until launch day and will host a series of special events throughout the week. This will include FIFA competitions and special performances by UK artists Wiley and Tinchy Stryder.
store staff: a Vita-shaped lanyard running through the key functions and titles. “We’ve worked tirelessly
to make sure this is the broadest, most integrated hardware campaign we’ve undertaken at SCE UK,” VP Fergal Gara told MCV. SCE UK: 020 7859 5000
VODAFONE OFFERS FREE WIPEOUT
SONY HAS teamed up with GAME Oxford Street, where eager consumers will receive Vita goodie bags and a ticket to the launch party held at the nearby London Vita Rooms. The first 100 people to buy Vita will also get PSN vouchers and there will be a special prize for the first person in the queue. The PS Vita Mobile Team will be on hand to let customers try out Vita as they queue.
AS EXCLUSIVE 3G provider for Vita in the UK, Vodafone has a special offer. Consumers that buy the PlayStation Vita 3G at Vodafone stores or selected retailers will receive a free copy of WipEout 2048and a £5 top-up. The mobile phone firm is also extending its Buyback offer, allowing customers to trade in old handsets or gaming handhelds against their Vita 3G.