INTERNATIONAL FACTFILE Finland
Our weekly spotlight of the world’s hottest gaming markets
KEY RETAILERS
Anttila,
cdon.com, Citymarket, Discshop, Expert, Gamestop, Gigantti, Hobby Hall, Kärkkäinen, Konsolinet, Musta Pörssi, My Game Store, Pelimies, Prisma, Puolenkuun Pelit, Stockmann, Sokos, Tokmanni, VDP, Veikon Kone, Veljekset Keskinen,
Verkkokauppa.com, Viihdepysäkki
BEST DISTRIBUTORS 3HD, ALSO, AMO, Koch Media, Nordisk Film, Nordic Game Supply, PAN Vision, Plan 1
PUBLISHERS IN THE REGION Activision Blizzard, Capcom, Codemasters, Disney, EA, Microsoft, Namco Bandai, Nintendo, Sega, Sony, Take-Two, THQ, Warner Bros
TOP DEVELOPERS 10tons Ltd., Aniway, Anyfun, Bugbear Entertainment, Casual Continent, Chat Republic, Colossal Order, Cowboy Rodeo, Frozenbyte, Futuremark, Grey Area Labs, Housemarque, Inaria, Interactive, Kajak Games, Kukouri, Kuuasema, Ludocraft, Minestudios, Moidogames Mountain Sheep, Nitro Games, Pixolane, Recoil, Redlynx, Remedy, Rocket Pack, Rovio, Secret Exit, Skyrocket, Songhi Entertainment, Star Arcade, Sulake, Sumea / Digital Chocolate, Supercell, Ticbits, Tripworks, Tuonela Production, Wirepunk, Virtual Air Guitar Company
ENQUIRIES: JENNIE LANE Tel: 01992 535647 email:
Jennie.Lane@
intentmedia.co.uk
THE FACTS Population: 5,400,519 Currency: Euro GDP (Per Capita): $44,488 Capital City: Helsinki Language: Finnish
ABOUT THE MARKET
LIKE ITS fellow Scandinavian nations, Finland is a big country. It has a population of 5.4m spread around a large geographical area. This means publishers need to work closely with retailers. The nation’s retail landscape bears several similarities to that of the UK and other European markets. Specialist games retailers naturally have a strong presence, but there are also a number of hypermarkets and department stores with robust games offerings. There is even a selection of electronic stores and online retailers that have a healthy video games business. There are more than 20 different chains that sell games, but despite all this variety the market is still led by a handful of companies. “Retail in Finland is very concentrated and a few players dominate the market,” said Thomas Westerberg, MD of Finnish trade body FIGMA. “For a publisher it is
52 February 17th 2012
Retail in Finland is very concentrated –a few players dominate the market.
“ Thomas Westerberg, FIGMA
key to select distributors with strong key account management capabilities. Buyers prefer to do business in Finnish although language skills is not an issue as most speak good English.” Koch’s Nordic GM Martin Sirc adds: “Finland is just as complex as other Nordic territories. The best start is to find a local partner that fits with your own profile, has the resources to make the best success with your product in the territory.” The development scene is even more crowded. Finland is home to over 70 studios, including Angry Birdscreators Rovio and Ridge Racer Unboundeddev Bugbear. Publishers have invested heavily in Finnish talent. Last year, Ubisoft acquired Trials HD studio RedLynx while Disney bought Rocket Pack.
MCV Nordic launches in mid-March. For more details, contact
Christer.Engstrom@MCVnordic.com www.mcvuk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60