This page contains a Flash digital edition of a book.
NEWS


RETAIL INTELLIGENCE Head to www.mcvuk.com for daily market data and news. This week our Recommended section starts on p35


So did you make it on MCV Awards finalists revealed  63 different companies in the running  Sony,


MCV AWARDS 2012: THE FINALISTS INDEPENDENT RETAILER – HIGH STREET & ONLINE Console Connections Games Centre Game On


RETAIL


PR & MARKETING PERIPHERALS & ACCESSORIES BRAND A4T


Bigben Insert Coin


See Dee Jons Xbite


Xpress Games by Michael French


SIXTY-THREE firms are in the running as finalists for the 2012 MCV Awards. Nominees include digital specialists, retail stalwarts, popular distributors, peripherals firms and publishers all vying for the 20 coveted awards.


Activision leads the pack with a


whopping 11 nominations – five of


these are for its break-out kids hit


Skylanders: Spyro’s Adventure. It’s closely followed by


A panel of some 100 UK games industry execs will be asked to vote.


“ EA, which has ten


nominations with nods for its digital strategy as well as big hitters like Battlefield 3. SCE UK and Bethesda take nine nominations each, with seven nods each for Ubisoft and Microsoft, and six for Warner Bros.


With the finalists decided, a panel of some 100 UK games industry execs will be asked to vote. Judges will be named after the 10th anniversary award ceremony, which takes place Thurday, April 19th. Our PR award is voted for separately by a panel of over 100 UK games


4 February 17th 2012


journalists. There are 11 finalists for this award to ensure as fair a win as possible – for the first time, writers will pick first and second choices in an Oscars-style voting system. The MCV Retail Advisory Board will decide the winners of the Special Recognition prize, where Rosemary Buahin (SCE UK), Martin Defries (Rising Star Games), Darren


Houghton (Gem), Paul Oughton


(Bethesda) and Ralph Pitt- Stanley (505 Games) are recognised for


the support they have given to retailers. Tables cost £2,599 + VAT with tickets priced £275 + VAT. This year we have introduced a single-price band to make the event more accessible. Contact Kathryn.Humphrey@intent media.co.uk or call her on 01992 535 646 to book your place.


The awards take place at the Lancaster London Hotel, a new venue for the event. A wide range of sponsorship opportunities are available – contact Lesley.Blumson@ intentmedia.co.uk or call 01992 535 647 for more info.


STAR STORE Loading Café, Falmouth GAME, Stratford Gamestation, New Street Game On, Saffron Walden, John Lewis Nintendo Shop, Oxford Street


DIGITAL RETAILER EA Origin Gamersgate Good Old Games PlayStation Store Steam


Xbox Marketplace


DIGITAL RETAIL INNOVATION


FIFA 12 Ultimate Edition(EA) Moshi Monsters


merchandising & magazine (Mind Candy) OnLive Portal 2PS3 (EA/Valve) Skylanders: Spyro’s Adventure(Activision)


SPECIALIST RETAILER – HIGH STREET & ONLINE Blockbuster GAME


Gamestation GameStop HMV Play.com ShoptTo.net


MAINSTREAM RETAILER – HIGH STREET & ONLINE Amazon Asda


Morrisons Sainsbury’s Tesco


The Hut Group Toys ‘R’ Us


www.mcvuk.com


Moshi Monsters Power A


Skylanders: Spyro’s Adventure Turtle Beach Venom


NEW GAME BRAND Bastion(Warner Bros. Interactive Entertainment) Dead Island(Deep Silver) L.A. Noire(Rockstar Games) PS Vita (SCE UK) Rage(Bethesda) Skylanders: Spyro’s Adventure(Activision)


TRADE MARKETING TEAM Activision Bethesda Microsoft Nintendo SCE UK Sega


Ubisoft Warner Bros. Interactive Entertainment


BEST USE OF SOCIAL MEDIA Batman: Arkham City (Warner Bros. Interactive Entertainment/Microsoft) Dead Island(Koch Media/Lunch PR) Just DanceFacebook & iOS (Ubisoft) PlayStation Access (SCE UK) Pwned(Electronic Arts) SkylandersMumsnet campaign (Activision) Skyrimviral video (Bethesda/Harry Partridge)


SPONSORS Exclusive Retail Category Partner Goodie Bag Partner


PR TEAM Activision Bethesda


Electronic Arts Namco Bandai Nintendo SCE UK Sega THQ


Ubisoft Warner Bros. Interactive Entertainment Xbox


GAME CAMPAIGN Batman: Arkham City (Warner Bros. Interactive Entertainment) Battlefield 3(Electronic Arts) Call of Duty: Modern Warfare 3(Activision) FIFA 12(Electronic Arts) Just Dance 3(Ubisoft) Saints Row: The Third(THQ) The Elder Scrolls V: Skyrim (Bethesda)


Uncharted 3: Drake’s Deception(SCE UK)


MARKETING TEAM Activision Bethesda


Electronic Arts Microsoft Nintendo SCE UK Sega THQ


Ubisoft


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60