NEWS
RETAIL INTELLIGENCE Head to
www.mcvuk.com for daily market data and news. This week our Recommended section starts on p35
So did you make it on MCV Awards finalists revealed 63 different companies in the running Sony,
MCV AWARDS 2012: THE FINALISTS INDEPENDENT RETAILER – HIGH STREET & ONLINE Console Connections Games Centre Game On
RETAIL
PR & MARKETING PERIPHERALS & ACCESSORIES BRAND A4T
Bigben Insert Coin
See Dee Jons Xbite
Xpress Games by Michael French
SIXTY-THREE firms are in the running as finalists for the 2012 MCV Awards. Nominees include digital specialists, retail stalwarts, popular distributors, peripherals firms and publishers all vying for the 20 coveted awards.
Activision leads the pack with a
whopping 11 nominations – five of
these are for its break-out kids hit
Skylanders: Spyro’s Adventure. It’s closely followed by
A panel of some 100 UK games industry execs will be asked to vote.
“ EA, which has ten
nominations with nods for its digital strategy as well as big hitters like Battlefield 3. SCE UK and Bethesda take nine nominations each, with seven nods each for Ubisoft and Microsoft, and six for Warner Bros.
With the finalists decided, a panel of some 100 UK games industry execs will be asked to vote. Judges will be named after the 10th anniversary award ceremony, which takes place Thurday, April 19th. Our PR award is voted for separately by a panel of over 100 UK games
4 February 17th 2012
journalists. There are 11 finalists for this award to ensure as fair a win as possible – for the first time, writers will pick first and second choices in an Oscars-style voting system. The MCV Retail Advisory Board will decide the winners of the Special Recognition prize, where Rosemary Buahin (SCE UK), Martin Defries (Rising Star Games), Darren
Houghton (Gem), Paul Oughton
(Bethesda) and Ralph Pitt- Stanley (505 Games) are recognised for
the support they have given to retailers. Tables cost £2,599 + VAT with tickets priced £275 + VAT. This year we have introduced a single-price band to make the event more accessible. Contact
Kathryn.Humphrey@intent
media.co.uk or call her on 01992 535 646 to book your place.
The awards take place at the Lancaster London Hotel, a new venue for the event. A wide range of sponsorship opportunities are available – contact Lesley.Blumson@
intentmedia.co.uk or call 01992 535 647 for more info.
STAR STORE Loading Café, Falmouth GAME, Stratford Gamestation, New Street Game On, Saffron Walden, John Lewis Nintendo Shop, Oxford Street
DIGITAL RETAILER EA Origin Gamersgate Good Old Games PlayStation Store Steam
Xbox Marketplace
DIGITAL RETAIL INNOVATION
FIFA 12 Ultimate Edition(EA) Moshi Monsters
merchandising & magazine (Mind Candy) OnLive Portal 2PS3 (EA/Valve) Skylanders: Spyro’s Adventure(Activision)
SPECIALIST RETAILER – HIGH STREET & ONLINE Blockbuster GAME
Gamestation GameStop HMV
Play.com ShoptTo.net
MAINSTREAM RETAILER – HIGH STREET & ONLINE Amazon Asda
Morrisons Sainsbury’s Tesco
The Hut Group Toys ‘R’ Us
www.mcvuk.com
Moshi Monsters Power A
Skylanders: Spyro’s Adventure Turtle Beach Venom
NEW GAME BRAND Bastion(Warner Bros. Interactive Entertainment) Dead Island(Deep Silver) L.A. Noire(Rockstar Games) PS Vita (SCE UK) Rage(Bethesda) Skylanders: Spyro’s Adventure(Activision)
TRADE MARKETING TEAM Activision Bethesda Microsoft Nintendo SCE UK Sega
Ubisoft Warner Bros. Interactive Entertainment
BEST USE OF SOCIAL MEDIA Batman: Arkham City (Warner Bros. Interactive Entertainment/Microsoft) Dead Island(Koch Media/Lunch PR) Just DanceFacebook & iOS (Ubisoft) PlayStation Access (SCE UK) Pwned(Electronic Arts) SkylandersMumsnet campaign (Activision) Skyrimviral video (Bethesda/Harry Partridge)
SPONSORS Exclusive Retail Category Partner Goodie Bag Partner
PR TEAM Activision Bethesda
Electronic Arts Namco Bandai Nintendo SCE UK Sega THQ
Ubisoft Warner Bros. Interactive Entertainment Xbox
GAME CAMPAIGN Batman: Arkham City (Warner Bros. Interactive Entertainment) Battlefield 3(Electronic Arts) Call of Duty: Modern Warfare 3(Activision) FIFA 12(Electronic Arts) Just Dance 3(Ubisoft) Saints Row: The Third(THQ) The Elder Scrolls V: Skyrim (Bethesda)
Uncharted 3: Drake’s Deception(SCE UK)
MARKETING TEAM Activision Bethesda
Electronic Arts Microsoft Nintendo SCE UK Sega THQ
Ubisoft
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