Think it’s all over for PES? It is now NEWS
“The tools that demonstrate how we’re performing have not kept pace with the industry’s changes.” Future Publishing on why ABC isn’t enough p32
Electronic Arts says FIFA Street will convert ‘last remaining hardcore PES players’ by Dominic Sacco
THE LAST fewPro Evolution Soccerfans will finally jump ship when FIFA Street hits, says EA.
Speaking to MCVat a showcase for the five-a-side spin-off game – which arrives on March 16th on Xbox 360 and PS3 – creative director Gary Paterson said Street will convert players of rival Konami football game PES. “We’re hopeful that maybe the last remaining hardcore PESgroup of players will be interested in FIFA Street,” he said. “We’ve been round Europe and there were a few PES journalists there who were really getting into the game too. So we’re hopeful that we can use Streetas a way
Gary Paterson (inset) thinks Street will bring more players into the FIFA fold
to introduce people that love football video games into the EA Sports family. “Also, maybe some other players see FIFAas being a bit intimidating for them, and we’re hopeful these are looking for a more casual
experience. It’s a way for people to have their first experience in the world of football gaming and maybe in the future they can go on to be FIFAgamers.” There are at least four
FIFAtitles due out this year, Trion grows Euro team by James Batchelor
MMO publisher Trion Worlds has dramatically expanded its team to cope with its 2012 release slate. The most recent hires include former Ubisoft lead game master Franck Vacher – now French community manager for End of Nations – and two former EA employees: Lee Sritharan joined as business intelligence director, while Kevin Taylor became European product manager. Back in November, Trion announced another batch of new hires.
Xbox’s head of international product management and strategy Jeff Pabst joined as European commerce director, while EA’s Euro marketing director Simon Bull signed
6 February 17th 2012
To help us meet our ambitious goals, we hope to attract some great talent.
“ Jonathan Goddard, Trion
The company has grown its headcount from three to 14 over the last three months and is currently recruiting to expand its team further.
It is searching for community and
up as senior brand director for End of Nations. Jon Goddard was hired as head of European PR manager.
monetisation managers, brand managers for each of its three titles and two marketing consultants. “We’re looking forward to a great year for Trion, and to help us meet our ambitious goals we hope to attract some great talent to the company this quarter,” said Goddard. “Growing Riftcontinues to be a huge focus, and we are ramping up for our upcoming titles.” Trion entered the UK
market last year and launched it first title, Rift, in March. In 2012, it will release MMORTS End of Nations and continue work on action shooter MMO Defiance, which will interact with a TV series of the same name. Trion Worlds: 01483 549026
including FIFA Footballfor Vita on February 22nd and FIFA Streeton March 16th. If past years are anything to go by, a UEFA Euro 2012 Championships tie-in will launch in the summer, followed by FIFA 13.
“We’re hopeful that it’s going to be a big year for FIFA,” added Paterson. “The first FIFA Streetgames did reasonably well, so even if we get half of what they did we’ll be quite happy.” EA: 01483 463000
Koch kicks off Nordic expansion
EUROPEAN distributor Koch Media is aggressively expanding its operations in the Nordic region.
The company has hired
Top to bottom: New recruits Taylor, Sritharan and Vacher
two key account managers and is building its PR team as it prepares to bring its film distribution business to Nordic markets this summer. Also, a new warehouse in Boras, Sweden, will allow Koch to deliver products to most retailers over night. “Nordic is a strong territory,” said Koch’s Nordic GM Martin Sirc.
“It is less mainstream- oriented than other European territories, which fits well with the group’s content strategy.” Koch Media: 01256 385200
www.mcvuk.com
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