WEB REVIEWS
Safety at your fingertips with new Arco website
www.arco.co.uk
FRUITFUL: The new look Fruit of the Loom site is easy to
navigate and offers many resources to Fruit Club members.
New look Fruit site is ripe for picking
www.fruitoftheloom.eu A
new look, new resources and greater functionality make
www.fruitoftheloom.eu the first stop for decorators on the web.
The website is playing an ever more important role in the companyʼs communication with, marketing to, and support of its imprint customers. And the number of visitors is increasing month on month. Visitors are also logging on from a wider range of countries than ever before, prompting the launch of new Polish and Russian language versions of the site during 2011. The scope of the main site has also more than doubled in size over the past year, with additional sections, tools and features being added to the site. Site analytics show that the Menʼs T shirts and Sweats sections, and the ʻFind a Supplierʼ page are the three most viewed pages.
The site has been updated with the new 2012 product imagery, product spec details and colour additions to existing styles. Visitors will also find refreshing changes to the siteʼs design. The top navigation bar will feature coloured tabs that synchronise with the creative for the 2012 catalogue – 100 Reasons To Pick Fruit – plus links to a new ʻContact Usʼ page and enquiry form. The Contact Us page will allow visitors to communicate directly with Fruit of the Loom and will channel all enquiries to the relevant department. Page backgrounds will also now sport a subtle cotton textured look. The benefits of visiting the Fruit of the Loom website include free membership of Fruit Club – an easy to use section
| 74 | February 2012
offering a comprehensive suite of customer support tools for use in creating advertising, point of display posters, email marketing campaigns and so on. Over 4000 members have joined Fruit Club since its launch in November 2010. The Add Your Logo function is an especially useful tool that can be used to create virtual samples ʻembellishedʼ with your uploaded logo or badge design. Fruit Club members can also download garment images, as well as full product range details, CMYK values and so on, for use in their own printed brochures and company websites. A new addition for 2012 is the ability to download the relevant PDF spec sheets for all of the Menʼs, Ladiesʼ or Kidsʼ styles. Instead of having to visit each product page and download the spec sheets individually, visitors can now click on ʻLadiesʼ, for example, to download the spec sheets for all of the Fruit of the Loom Lady-Fit styles, and so on. This will give visitors the opportunity to gain quick and easy access to all of the 2012 spec sheets with three clicks of their mouse. The Fruit of the Loom Schoolwear micro site was launched in April 2011 and showcases the companyʼs entire education wear collection: 30 styles in total, presented in three distinct sections – School Uniforms, Collegewear and Sportswear. The site also hosts an interactive presentation that gives Fruit Club members all the information they need to promote Fruit of the Loom schoolwear. ■ To take advantage of the resources available to Fruit Club members, visit
www.fruitoftheloom.eu and complete the registration form in the Fruit Club section.
Arco is bringing safety right up to date with the launch of the new website, which as a modern look, improved navigation and product advice, plus the new product advisor function to help customers find the right safety equipment for the job. The site is an excellent reference tool for safety managers, business owners and workers looking for advice and a wide range of safety clothing, equipment and tools online. The website has been designed to improve customersʼ experience. An improved layout and navigation system gives customers a quick and simple way of ordering safety products at their convenience. Arco has made selecting the right product for the right job much easier. The new online product advisor function guides customers though a search to ensure they are recommended the appropriate product for the job. Product pages have also been updated to provide more information on individual products, including technical data sheets and the ability for customers to leave feedback and read other userʼs comments.
In addition, customers can get the latest delivery details in real time, ensuring that the service Arco offers is time-efficient for the customer.
Customers can also now browse safety equipment by iPhone with the new app available from iTunes. Ian Millar, e-business manager commented: “Weʼre determined to continue to improve the website and make our customerʼs experience much more constructive and time effective. We listened to feedback from customers and brought in an industry leading consultant to advice us on best practice and the result is a website that provides everything our customers might need in a user-friendly format.”
Online stock checker at United Brands
United Brandsʼ customers can now check stock anytime, anywhere, which is ideal for people on the move. The new service allows you to easily check stock of all promo and workwear brands. And you can also now download images of each item and colour, simply by right-clicking on the image and clicking ʻsave asʼ. Itʼs a great fast way to download images and forward them onto customers. ■ The new online checker can be found at
http://web.newwave.it/ newwave/
home.php
www.printwearandpromotion.co.uk
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