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URBAN WEAR


Urban wear is one of the trendiest clothing options that mostly the young prefer to wear although there is huge potential for growth amongst the young at heart. Let’s explore the latest styles from the distributors and suppliers.


The word on the street Urban wear essentials from fashionable BTC


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rbanwear is a chance to show off personality and creativity – and BTC has a range that can offer both. With a new lifestyle section for 2012, this features a host of fashion forward pieces and urbanwear essentials. New for BTC in 2012 is brand Bella+Canvas, offering unique and desirable pieces, including the CA3909 Unisex Triblend Full Zip Hoodie. Suitable for men and women, and with full zip and kangaroo pocket, the hoodie features rib cuffs and waistaband and comes in five soft, colours. Gildan have also extended their range of hoodies for 2012. The 18700 Gildan


Menʼs Vintage Full Zip Hoodie has cross dyed shades, featuring two colours in one fabric – a first for the hoodie. With air jet yarn, this softer feel top has a contrast flat drawcord and pouch pockets and comes in five vintage colours.


The R191X Result Urban Dax Down Feel Jacket, is also new to BTC for 2012. This luxurious down feel jacket is waterproof, windproof, lightweight and has a deep hood with zipped edge and full front zip fastening. Also new from the Result Urban Outdoor wear range is the R195X Result Urban Cheltenham Jacket. Water repellent and lightweight, the jacket has a stylish cut and corduroy collar with stud closing and full length zip. Available in black and navy and sizes XS – 3XL this is an urbanwear must have. For women, the new BE8412 Bella Vintage Jersey T Shirt Dress is sure to be a popular urban choice. Available in four colours and sizes S – XL, the dress features crew neck, short sleeves and a vintage wash. Finally, the urban look isnʼt complete without the RC56 Result Classic Sherpa Hat with faux fur trim and snap close fastening. ■ For more information call 0121 505 5177, email midlands12@btcactivewear.co.uk or visit www.btcactivewear.co.uk


Watch your bag sales take-off with the new BG84 T


he new BG84 Original Airline Messenger builds on the success of the BagBase Retro designs to


elevate the brandʼs fashion range to the next level.


The new design is based on a classic style popularised in the 1960s and 70s – think Pan Amʼs iconic flight bags. The signature feature of the 12-litre capacity BG84 is its material. The bag is made from ultra soft, easy to decorate PU fabric.


The BG84 features an external pouch pocket, adjustable webbing shoulder strap, and zippered main compartment.


BG88


There are four distinct areas of contrast detailing: there is contrast trim to the opening of the front pouch pocket, and the strap attachment areas on the bagʼs side panels. Contrast piping runs around the edges of front and rear panels, and there are two discreet lines of contrast colour stitching to the front pocket, below the trim. The webbing shoulder strap sports satin-finish metal fittings in keeping with the bagʼs high quality image, while a baseboard helps support heavy contents and ensures that the bag retains its iconic shape.


“The BG84 in luxurious PU material is a bona fide fashion bag thatʼs notable for its classy design and finishing features. As a fashion accessory it would complement any urbanwear outfit,” says BagBaseʼs Catherine Hardy. The Original Airline Messenger is accompanied by the more compact, 4- litre capacity BG88 Original Airline Reporter. Made in the same PU material and sharing the BG84ʼs design aesthetic, (and largely the same feature set – it has a zippered front pocket in place of the BG84ʼs pouch pocket), the new Reporter makes a stylish day bag for carrying an urbaniteʼs day-to-day essentials. The bag


| 58 | February 2012 BG84


STREETWISE: Gildan Men’s Vintage Full Zip Hoodie.


is even big enough to accommodate an iPad or tablet computer, while remaining manageable for carrying on crowded public transport or busy streets, bars, clubs and shops.


Both the BG84 and BG88 are available in a choice of four classic colourways: black/off white (trim), bright red/off white, French navy/off white, and off white/black. The new Original Airline range represents a higher value alternative to BagBaseʼs established Retro range, offering similar styling in budget- focused 600D polyester fabric. ■ For more information visit www.bagbase.com.


www.printwearandpromotion.co.uk


BTC ACTIVEWEAR


BAGBASE


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