From the Editor I
deales@datateam.co.uk Our biggest and best show for years…
tʼs been a hectic few weeks in the Printwear & Promotion office as we gear up for our 23rd show which promises to be our biggest and best for some years. Printwear & Promotion Live is an unrivalled shop window offering exhibitors more than 4,000 potential customers, all under one roof. For visitors, itʼs a fantastic opportunity to meet the distributors and suppliers and find out all about the latest machinery and products to help you grow your business. Of course, we couldnʼt do it without you. So this is a good opportunity for the P&P team to say a big thank you to our exhibitors – new and old – for supporting the printwear industryʼs biggest event of the year.
And thanks, also, to our visitors, who make the effort to get to Birminghamʼs NEC, year in, year out, to support the show. We all recognise that shows represent a huge commitment, both in terms of time and money. But unfailingly, Printwear & Promotion Live delivers. As always, the showʼs opening day is on a Sunday (February 26th), so if youʼre a one man band, thereʼs no need to shut up shop to attend! But if you canʼt make it on the Sunday, we look forward to seeing you on Monday or Tuesday, February 27th and 28th, in Hall 12 at the NEC. Even if you have visited the show before, there is every reason to visit again. This year, for example, we have some 25 first time exhibitors, all eager to show you their wares. We also welcome back all the biggest names in the industry – including all the top distributors. Our free-to-attend seminar programme covers everything from embroidery hints and tips to advances in direct to garment printing, getting seen online, exploring decoration techniques and getting the most out of your heat press.
For the first time, we will have a landmark keynote presentation at noon each day with Continental Clothing, Fujifilm Sericol and The Soil Association. See p42. Please turn to our show preview starting on p26 for a flavour of whatʼs in store at this
yearʼs Printwear & Promotion Live. Register free online at
www.printwearandpromotion.co.uk
See you there!
This month
5 Industry news – All the latest news from around the industry. 18 A sporting challenge – Opportunities for sports-linked promotions. 21 Business Monitor – A question of taste, with marketing expert Paul Clapham. 26 Printwear & Promotion Live – find out what’s in store at this year’s show. 46 Training, but not as we know it – Sara McDonnell explores industry training. 50 Polo shirts – Tipped, stand-up collar, bespoke? There’s plenty of choice around. 58 Urbanwear – Great street styles for the young and young at heart. 66 Embroidery – With news from some of the biggest suppliers. 72 Company profile – Debbie Eales visits Somac Threads. 74 Web reviews – Updates from Fruit of the Loom, Arco and United Brands. 76 Corporate Clothing – The smartest options for corporate wear buyers. 90 Machinery news – A look at Adelco’s new dryer and printer.
Printwear &promotion
Printwear & Promotion is available on subscription priced £74.00 (UK); £85.00 (overseas); £99.00 (airmail)
The publishers do not necesarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication. Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.
Published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY Tel: 01622 687031; Fax: 01622 757646; email:
printwearandpromotion@datateam.co.uk
The team
Editor: Deborah Eales
deales@datateam.co.uk
Advertisement Manager: Tony Gardner
tgardner@datateam.co.uk
Classified & Production: Claire Rixon
crixon@datateam.co.uk
Events coordinator Nichola Munn
nmunn@datateam.co.uk
Publisher: Kathy Ambrose
kambrose@datateam.co.uk Origination:
Design & Media Solutions
■ Focus on Urbanwear Starting on p58
Picture courtesy of Just Hoods by AWDis
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