Industry Update
MONARCH AIRLINES/ALPHA SERVAIR/SOFITRANS
ONBOARD RETAIL SOLUTIONS/INITIUM
Air partners
Monarch Airlines has introduced a full retail concession that gives Alpha In-Flight Retail total responsibility for all the airline’s retail products and services. Previously Alpha had been appointed Monarch’s catering and inflight retail partner, with responsibility for the creation and delivery of catering and inflight retail on all flights. The success of this partnership led to the agreement being extended into a full concession model. This sees Alpha taking over all back-office functions relating to catering and inflight retail, including cash and reconciliation processes. Alpha also provided new onboard technology to be used inflight, as well as additional specialist sales training for cabin crew to help increase sales.
www.monarch.co.uk www.alpha-group.com
Madagascan equity
Servair and Sofitrans, a Madagascan company offering airport restaurant and air catering services, have signed a letter of intent paving the way for Servair to acquire equity participation in Sofitrans. The two companies intend to pool their experience in airline catering, bars and restaurant operation, duty-free shop management, airport handling and cleaning services, and outside catering. “By entering into this new partnership with Sofitrans, Servair is joining forces with a local player with a solid presence in the Indian Ocean and East Africa,” said Patrick Alexandre, Servair ceo and chairman. The company also recently announced the creation of a new airline catering unit at Kotoka/ Accra airport in Ghana. In partnership with Ghana Airports Company and another local partner Servair, as major shareholder, will manage the 2000m2 unit.
www.servair-catering.com
Monarch uses Alpha inflight retail Servair in Madagascar
Management merger
Onboard Retail Solutions’ recent management merger with Initium brings into being Initium Onboard, providing point-of-sale solutions to airlines, ferries and rail operators. Onboard Retail Solutions, relaunched in 2008
after 13 years operating as Clue Trader, has seen rapid growth during the past two years and now works with more than 40 airlines including Etihad, Malaysia Airlines, Flybe, Thomson, SAS and Cyprus Airways. Rail users include Renfe, Eurostar, Thalys and East Coast. Initium™ has been delivering inflight point-of-sale solutions to airlines in the US, Canada, Europe, Middle East and Far East since 2001 using its handheld POS solution SkyShopper™ and its web based back- office software. Its technology is used by 18 of the world’s major airlines, including three of the five largest US carriers. Additionally, its bond and back office systems are used in over 40 locations worldwide, processing over $200 million of transactions a year.
www.initiumonboard.com Thomas Drohan, ceo of Initium Onboard
YOUR ONE STOP INFLIGHT TRADING PARTNER
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NEW LIGHT WEIGHT GALLEY EQUIPMENT IN STOCK NEW TROLLEYS IN STOCK AIRSICKNESS BAG AMENITY & COMFORT KIT BLANKET & PILLOW COFFEE POT
ZENSO EARPHONE & HEADPHONE CHILDREN ENTERTAINMENT NONWOVENS USED ATLAS & KSSU EQUIPMENTS
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www.onboardhospitality.com
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