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Product realisation is going virtual
In the race to be first-to-market, high-tech design is going virtual, with products taking shape on the web long before physical prototypes appear. So how can suppliers support this process?
Being early tomarket is a vital differentiator, particularly in sectors where product features and performance are broadly similar and price competition is intense. Fast, efficient product realisation can deliver that important head start and help control development costs.
At the same time, the processes involved in designing and
producing a product are becomingmore complex, driven by increasing technical demands and ever-higher compliance criteria.
Responding to these conflicting pressures, high-tech design is going
virtual. Increasingly, advanced products are taking shape on theweb, transforming into a physical object late in the process as the completed streams of information converge. Today’s component suppliers, having alreadymoved frompure distribution to a technical partnership role,must nowadapt by configuring on-line facilities
Component Chooser uses data normalisation and list checking to identify comparable devices and populate parts lists
supporting this virtual approach to product realisation. RS Components is addressing these challenges, helping engineers
and buyers find, design and buy the right products to achieve their end- product. To address the newdesign paradigm, it has added a new package of tools and services centred on the internet to help customers identify suitable components quickly, access design resources at lowor no cost and simplify the purchasewith accountmanagement facilities that tie closely to their internal processes and procedures.
Find
Internet-based resources can simplify traditionally time-consuming processes such as collecting information, comparing data
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34 |March 2011
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