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Sourcing ELECTRONICS
Find the perFect MAtch
With over 500,000 products in its print catalogue andmore than 1.8million products available on-line, Digi-Key's inventory is nothing if not expansive
Digi-Key’s president and COO,Mark Larson, said: “Digi-Key plans to participate in events that celebrate electronics”
Breadth, availability and delivery – these are the top demands for purchasers on the hunt for the perfect product. That's why Digi- Key's primary aimis to supply both professional purchasers and design engineers worldwide with the broadest selection of electronic components for off the shelf delivery in the industry.
Maximumchoice
How is this achieved? As an authorised global distributor of electronic components, Digi-Key representsmore than 440 suppliers of semiconductor, passive, interconnect and electromechanical products. It stocksmore than 500,000 products featured in its 2,700-page print catalogue andmore than 1.8 million products are offered on Digi-Key’s website. Customers in more than 170 countries order fromDigi-Key’s expansive inventory, while the company processes and ships orders worldwide fromits 55,741m² product distribution centre in Minnesota, USA. Typical delivery to the UK is two business days.
President and COO of Digi-Key,Mark Larson, said: “Digi-Key’s
ability to operate froma single location allows us to aggregate product demand fromaworldwide, as opposed to a regional, customer base. This iswhat gives Digi-Key the unique ability to offer immediate shipment of theworld’s largest selection of electronic components. It also allows Digi-Key to take full advantage of the economies of scale for the benefit of its customers.”
Adapting to purchasers
Working with this formula, the company boasts some exciting growth figures, which it attributes to its ability to adapt in line
with purchaser demands. In 2010, Digi-Key surpassed $1.5 billion dollars in worldwide sales, representing a total global sales increase of more than 63 per cent from the previous year, including a 120 per cent sales increase in Europe alone.
Larson continued: “Exceptional worldwide
Digi-Key processes and ships orders worldwide fromits 55,741m² product distribution centre
sales growth is amajor accomplishment for Digi-Key. This growth is based on Digi-Key’s expanded reach to customers around the globe thanks to our presence on-line, our participation in industry events around theworld and our ability to constantly adapt to the ever-changingmodes by which our customers purchase our product.”
On-line resources
With somuch choice, keeping purchasers up to date with what's out there in the formof new technologies is also a priority. InMay 2010, Digi-Key published its first Digi-Key TechZonemagazine. Each issue focuses on a different technology based on Digi-Key’s on-line technology zones. Themagazine features articles discussing the most innovative topics in technology while remaining true to each issue’s different themes ofmicrocontrollers, wireless solutions and lighting. Previous issues are archived on-line.
A personal presence
Digi-Key’s reach is continually expanding. Increased global marketing initiatives and presence at industry trade shows, like Electronica 2010, are designed to give Digi-Key an edge over its competitors. In fact, Digi-Key’s presence at Electronica helped advance the Digi-Key global brand by attracting thousands of potential customers fromthe 70,000 plus people and 2,595 exhibitors that participated in the event.
Larson concluded: “In the future, Digi-Key plans to participate in
events around the world that celebrate electronics and feature the latest topics, trends and technologies in this burgeoning industry.”
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