SHOW PREVIEW
Footwear Industry embraces Magic’s FN PLATFORM as tremendous growth continues
New Brands, New Products and New Buyers Lead the Premier Footwear Show to New, Larger Home in February 2011
Hall, adjacent to WWDMAGIC. Just one year since its launch last February, FN PLATFORM will welcome over 35 percent growth for its February 2011 show, showcasing more than 1,250 new brands from women’s, men’s, juniors and children’s footwear. With its new location, FN PLATFORM will also feature its own lobby, registration and transportation options. “A while back, we saw an opportunity to provide a more relevant and
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meaningful national footwear event on the west coast. We are thrilled that more and more people at the forefront of the industry have embraced FN PLATFORM,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “Our overall format is more reflective of the way people are doing business today and MAGIC is the only destination that allows buyers to shop more classifications than ever before.” FN PLATFORM’s format remains the same – with everyone from Georgina Goodman, B by Brian Atwood, Primigi, Clarks, Geox and Johnston & Murphy – under one roof. In addition, themed lounges and turnkey booth packages maximize the experience for both retailers and exhibitors, and ensure that the focus is on product first and foremost. FN PLATFORM is comprised of five unique lifestyle environments showcasing distinctive market categories: Cosmo (women’s fashion footwear), Camp (athleisure, lifestyle casual), Bond (men’s collections), Zen (men’s and women’s euro-comfort), and InPlay (junior’s and children’s). Complementing FN PLATFORM’s intent to keep things fresh are several
new elements to this year’s show, including an intriguing opening night party. FN PLATFORM will kick off with an opening night “Shoe Chef” Party, ala Iron Chef, in conjunction with the American Apparel and Footwear Association (AAFA). Held at the FN PLATFORM Café, the party will feature a celebrity emcee and three footwear executive teams competing to assemble decadent shoe-themed desserts out of cake, ice cream and more. Each team will be judged by an industry panel, including some of the most respected names in the footwear industry. “Shoe Chef” winner will receive a donation in his or her honor to a charity of choice, as well as a contribution to Two Ten Footwear Foundation, a charitable foundation offering Financial Assistance, Counseling, Community Resources and Scholarships to those working in the industry.
Other show highlights include: • FN Magazine Lounge - the lounge features celebrity interviews, appearances, etc.
• Industry Seminars – complimentary industry seminars by the most respected names in the industry including Richard Darling, President of Li & Fung USA’s Global Brand Business Group and Rick Paterno, President of Nine West.
• Celebrity Corner – a VIP area for celebrities interested in launching his or her footwear line to meet with footwear industry executives.
• Footsteps – located upstairs from the show floor at South Hall, this newly expanded area features some of the best in fast - fashion footwear and contract manufacturing. • MAGIC Invitational Golf Tournament – now presented in conjunction with USRA.
For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit
www.magiconline.com.
34 • FOOTWEAR TODAY • FEBRUARY 2011
olidifying its reputation as the fastest-growing, largest and most comprehensive collection of branded footwear in North America, FN PLATFORM at MAGIC will support its tremendous growth by moving to a more spacious home in the Las Vegas Convention Center’s South
Off-Price Show spring 2011
have the opportunity to meet and trade with new suppliers and most importantly source the best prices on the products they want – increasing profit margins and passing on great savings to customers. Exhibitors in the past two events have included a host of big names including Kidderminster, Kenyons, Jay-Bill, Zoe Footwear, JMT (France), ENS Sport (Monaco), Ski and Sport and many more. 2011 sees the return of many old favourites as well
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as a host of brand new footwear exhibitors including Core Trading, FLA Europe (Belgium), Stockmasters and Best Buy Shoes. Event Manager Scott Purves said, “We celebrated our tenth birthday last
year and the show has a proven track record in delivering buyers the best deals in the market. Having so many suppliers under one roof in just two days provides a great platform for networking and saves time and money for our buyers, something which is very much needed for the footwear industry in London”. The show also holds a number of free seminars for visitors from leading industry experts dealing with topics including e- commerce, online marketing, retail sales performance and management, buying tips, merchandising, staff training and motivation and more.
The show takes place on March 13th & 14th 2011 for more information and for free tickets visit
www.Offpriceshow.co.uk
he Off-Price Show spring 2011 edition is set to be the most exciting yet. The event takes place over two days in March in a newly developed hall at London Olympia. Footwear buyers
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