CONTENTS
FROM THE EDITOR Show Time
T
he February weather may be cold and wet, but there are several items in this edition that will brighten things up. Wellington boots come to the rescue on page 26 offering some rays of sunshine to your customers year-
round. Gone are the days when a rubber Wellington boot needed to be cold, stiff and dull. A welly can now offer warmth, colour, comfort and style. We bring you a bunch of the best, brightest and most comfortable wellies the market has to offer! It’s the Autumn/Winter 2011 show season this month, with PURE at London Olympia from 13-15 February, closely followed by MODA from 20-22 February. We’ve gained sneak previews of all the major footwear shows, gleaning insight into what’s likely to be flying off your shelves in 2011 and beyond – read more on page 30. And, don’t miss Editor’s Choice, this month we have two fabulous selections in Men’s Formal Footwear and Ladies Comfort Casuals. We also bring you our hugely popular Fashion Trends page,
with predictions from the true fashion junkies’ favourite forecaster,
Trendstop.com! The Global Village is a multi- cultural trend about a bohemian world-traveller aesthetic. The folksy influence of Russian Babushka look and East European embroideries meets East meets West with Islamic styles. Enjoy! Our intrepid footwear reporter Henry Harington has been
putting Yaktrax Walkers through their paces walking on Dartmoor. According to Henry, the Yaktrax gave excellent purchase climbing up slopes and clambering over rocks, far better than the soles of some much vaunted walking boots do under snowy or even just wet conditions. Yaktrax can be worn over boots, trainers or other standard shoes and are equally suitable in an urban environment or in the countryside Any of your customers walking on frozen ground, will find the extra traction that the Yaktrax give will greatly reduce the risk of falling. Indeed, Henry reckons it would be in the national interest, despite the government deficit, for the NHS to issue them to vulnerable people. He maintains that it would save the NHS having to deal with as many smashed hips and arms as they do when the weather turns to ice. The team at Footwear Today will look forward to seeing
you at the MODA show at the NEC Birmingham from 20-22 February, look out for Stand T26! I’ll be waiting to meet and greet our readers on the opening day - so do come along and tell me what you’d like to read about in Footwear Today in 2011!
Kind regards
Cheryl Taylor, Editor, Tel. 01622 862962
Email:
cheryltayloreditor@googlemail.com
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NEWS MISFIT AGENT PROVOCATEUR EDITOR’S CHOICE - LADIES’ CASUALS EDITOR’S CHOICE - MENS’ FORMAL FASHION TRENDS COMPANY PROFILE BEST OF WELLIES FOOTWEAR FOCUS SNEAK PREVIEW PURE PREVIEW MAGIC PREVIEW GDS PREVIEW CARE INTERNATIONAL TALKING SHOP LOGISTICS LEGAL
FRONT COVER: GARAVLIN Garvalin one of Spain's premier children's
shoe manufacturers is showing again at MODA. On Stand T29 you will see three fantastic
individual designer collections for AW11 - Agatha Ruiz De La Prada, Garvalin and Biomecanics.
For information contact: Nick West, Compass Footwear: 07922-037370 or
01953-851190 Email:
nhw@clara.co.uk or visit
www.Garvalin.com
Inside this issue: • Previews on Pure, Moda. Magic and Idex • Footwear Focus’ on Yaktrax • Fashion Trends
www.footweartoday.co.uk FEBRUARY 2011
EDITOR Cheryl Taylor:
cheryltayloreditor@googlemail.com CONTRIBUTING EDITOR Adam Bernstein FEATURE WRITERS: Henry Harington Dawn Smith Vicky Kember Joe Maggio
JOURNAL MANAGER John Andrews: 01622 699135
jandrews@datateam.co.uk ADVERTISEMENT MANAGER Sue Wiseman: 01622 699185
swiseman@datateam.co.uk DESIGNER Siobhan Nolan and Steve Parks ADMINISTRATION Ellie Inchmore PUBLISHING DIRECTOR Paul Ryder:
pryder@datateam.co.uk
Media Partner of the STAG Buying Group
Published by: Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email:
footwear@datateam.co.uk website:
www.datateam.co.uk
ISSN 1475 8601
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FEBRUARY 2011 • FOOTWEAR TODAY
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